Press releases

Berlin/Essen, 28 October 2021. Higher, faster, further? It doesn’t have to be like that. Pure performance pressure is out. But increasing numbers of people want to be active, feel good, rediscover their body and show off the latest sports and lifestyle trends. The mindful awareness of physical activity that benefits our own health is spreading. The desire for more exercise as a cross-generational trend isn’t something that just started with Covid. It is precisely this social movement that DEICHMANN is picking up across all age groups with its sports brands strategy. In line with the firm’s corporate philosophy, “The company must serve the people”, the Essen-based shoe retailer is focusing its product range in the long term on the sports-for-everyone segment. DEICHMANN has been expanding its partnerships with the leading sports brands for some time how. Customers can experience this in person in the company’s new Berlin flagship store.

Glamorous, cute, sporty, laid-back or punk – there are lots of ways to show how we feel. Personal style is one of them.

Whether we’re looking forward to an action-packed day out with the family, a relaxed walk with a best friend or a romantic lake-side date: DEICHMANN’s new autumn/winter collection has the right look for any situation and mood.

Ladies

Delicate, elegant, natural: this spring/summer is set to be beautiful with DEICHMANN. The new collection is characterised by elegant white, subtle pastels and natural highlights such as raffia and mussel. The new styles are guaranteed to make everyone long for summer, sun and sea.

Striking details such as buckles or crystal, metallic or hologram appliqués help give an extra “wow” effect. And those who like hippie styles and loads of colour can opt for summery espadrilles, sandalettes or batik-patterned sneakers.

A special highlight for a special day: DEICHMANN is launching its first wedding collection!

Ladies

Be ready to show your style! This autumn/winter, we’re going for maximum impact: from biker boots and sturdy lace-ups through sexy overknee styles to sneakers with a glam factor.

Solid soles, buckles, studs, metallic details and striking diamante – the new collection from DEICHMANN makes real style statements. In black, white or natural shades such as brown, green and rust red, these designs can be styled to look both extravagant and classic.

Women

Spring/summer will be full of colour and variety!
The new season’s collection is all about contrasts: chunky sneakers meet sling-back court shoes and raffia-look wedges meet neon flip-flops.
Vibrant colours, as well as neon and glitter appliqués in combination with natural materials like cork and raffia, add a summery touch and can be found adorning sneakers, sandals, court shoes and many other DEICHMANN shoe models this season. And shimmering highlights sparkle like the sun’s rays!

ESSEN/MUNICH Five internationally famous fashion influencers from five European countries are the new style crew for the DEICHMANN Spring/Summer 2019 shoe collection. As part of the international #spreadthelook campaign, the influencers are presenting selected styles which are available from March 2019 exclusively in all DEICHMANN stores and at www.deichmann.com.