1. April 2019. “Rita Ora for DEICHMANN” collection
Rita Ora to become new DEICHMANN ambassador

Essen, March 2019. British singer-songwriter, Rita Ora, will be teaming up with German footwear retailer, DEICHMANN, to become the face of their new Autumn / Winter collection.

With Rita’s handpicked designs, the collection is destined to be youthful, di-verse, iconic and accessible. DEICHMANN’s design team have curated a collec-tion that is a genuine reflection of Rita’s creativity and distinctive sense of style.

The “Rita Ora for DEICHMANN” collection will be available in selected city stores in Germany, online and a number of European countries as from August 2019.

Mode- und Produkt-PR
Katharina Martin
Tel.: +49 (0) 201 8676 964

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Public Relations
Katharina Wimmer
Tel.: +49 (0) 89 961 602 000

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Public Relations
Theresa Lambeck

Tel.: +49 (0) 89 961 602 013


DEICHMANN SE, which has its headquarters in Essen, Germany, was founded in 1913 and is still 100% owned by the founding family. The group of companies is a market leader in the European shoe retail trade. Running over 4,000 stores and 40 online shops worldwide, it employs a staff of over 40,000 people. Branches are operated under the name of DEICHMANN in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, France, Hungary, Italy, Lith-uania, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. The group is also represented in Switzerland (Dosenbach/Ochsner Shoes/Ochsner Sport), the Netherlands and Belgium (vanHaren) and the USA (Rack Room Shoes/Off Broadway). In Germany, Roland SE is also part of the group. DEICHMANN is represent-ed in Germany, Austria, Switzerland and Poland with MyShoes SE. The company also owns the SNIPES Group with branches in Germany, Austria, Switzerland, France, the Netherlands, Belgium, Spain, Portugal and Italy. For 2019, plans are also being made to enter the Estonian and Latvian markets with the DEICHMANN concept. DEICHMANN stores will soon be opened in Dubai with a franchise partner and the company will also offer a selection of shoes in China via the online plat-form T-Mall Global.

14. March 2019. Growth despite difficult overall climate on fashion market
DEICHMANN Group makes biggest acquisition in company’s history

Growth despite difficult overall climate on fashion market: DEICHMANN Group makes biggest acquisition in company’s history

Upcoming launches in China, Dubai, Estonia and Latvia/Strong expansion in USA

ESSEN, 14 March 2019. Europe’s largest shoe retailer DEICHMANN continued to grow in 2018 despite difficult market conditions. The group of companies is reporting a plus both in the number of shoes sold as well as in turnover. And the number of stores and online shops has also continued to rise. For 2019, DEICHMANN has its sights set on further growth – in its stationary and digital business, as well as in new markets. In the USA, the group made the biggest acquisition in the company’s history by purchasing a chain with more than 60 shops in the streetwear and sports footwear segment.

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1. March 2019. Kendall + Kylie Exclusive Handbag Collection FS19
DEICHMANN launches second exclusive handbag collection from Kendall and Kylie Jenner

ESSEN/MUNICH. The second handbag collection by American sisters Kendall and Kylie Jenner’s brand, KENDALL + KYLIE, will be available from March 2019, exclusively for DEICHMANN stores and at www.deichmann.com.

Following a very successful launch in autumn 2018, the collaboration between Europe’s biggest shoe retailer DEICHMANN and the brand from famous fashion influencers Kendall and Kylie Jenner is dropping its second collection in spring 2019.

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12. February 2019. Shoe trends for spring/summer 2019
Collection highlights at DEICHMANN


The shoe trends of the spring/summer season will inspire you to embark on a journey through the world’s most exciting metropolises: from strolling the streets of Paris in classic loafers to dancing the night away at London’s hottest clubs in trendy high-top sneakers or enjoying the best pasta in Rome in sexy high heels. Whether extravagant, sporty or ultra-fashionable, the spring/summer collection is vibrantly taking us through the best time of the year and is all about casual, carefree elegance.

The big trend for wide, eye-catching XXL soles is here to stay this season. Forming a contrast to this are elegant kitten heels with bows and a stylish v-cut shape, as well as animal print mules.

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12. October 2018. DEICHMANN SE paves the way for further international expansion
Shoe retailer enters into partnership with retail giant AZADEA Group on fur-ther development in the MENA region; first DEICHMANN franchise business opens in Dubai in 2019

Essen, 12. October 2018 – DEICHMANN SE is continuing its international growth on a new scale. The company plans to enter the market in the MENA region (Middle East & North Africa) in the next few years. In this spirit, the shoe retailer has entered into a long-term partnership with AZADEA Group. A premier lifestyle retail company that has been operating across the MENA for the past 40 years and currently operates over 50 leading interna-tional franchise concepts in fashion & accessories, food & beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. The opening of the first store on the Arabian Peninsula under the DEICHMANN brand is scheduled for 2019 in Dubai.

“We are aiming for further growth and keen to open up new markets. Having opened stores in France and Belgium last year, we are now represented in al-most every country in Europe. So it is time for us to develop further growth mar-kets,” says Heinrich Deichmann, Chairman of the Board of Directors of DEICHMANN SE. “We believe that there is huge potential for our concept of ‘high-quality fashion shoes at an affordable price’ in this region.”

DEICHMANN SE is the largest shoe retailer in Europe and now present in 26 countries worldwide. In the 2017 financial year, the Group sold more than 176 million pairs of shoes internationally in around 4,000 stores and 36 online shops.

DEICHMANN is striking a new path with the expansion now planned: for the first time in its more than 100-year history, the company will be working with a fran-chise partner. “In the AZADEA Group, we are pleased to have found a partner with many years of experience in using the franchise model and at the same time with proven expertise in the fashion sector as well as in the Arabian and North African regions. We see it as a major advantage to be entering a new region closely aligned with a local partner,” says Heinrich Deichmann. “Together with our partner Azadea Group, we first want to gain initial experience in the region, on which the timing of further developments will depend,” he adds.

“We are proud to announce our partnership with DEICHMANN and are excited about introducing an international shoe concept to the Middle East”. Stated Said G. Daher, Chief Executive Officer at AZADEA Group. He adds: “The addi-tion of DEICHMANN SE to our portfolio comes to anchor once again our longstanding promise of continuously offering our customers nothing less than a great shopping experience for the whole family.”

Further information and contact:
Corporate Communications, Ulrich Effing/Sonja Schröder-Galla
Tel: 0201/8676 – 960 or – 962
ulrich_effing@deichmann.com, sonja_schroeder-galla@deichmann.com

DEICHMANN SE, headquartered in Essen (Germany), was founded in 1913 and is whol-ly owned by the founding family. The company is the market leader in European shoe retailing and employs over 39,000 persons worldwide. Under the DEICHMANN brand it operates branches in Germany, Bosnia-Herzegovina, Bulgaria, Denmark, France, Great Britain, Italy, Croatia, Lithuania, Austria, Poland, Portugal, Romania, Russia, Sweden, Serbia, Slovakia, Slovenia, Spain, the Czech Republic, Turkey and Hungary. The Group is also represented in Switzerland (Dosenbach/Ochsner Shoes/Ochsner Sport), the Netherlands and Belgium (vanHaren) and the USA (Rack Room Shoes/Off Broadway). In Germany, Roland SE also forms part of the group. Through MyShoes SE, the com-pany is present in Germany, Austria and Switzerland. The company also owns the Snipes Group with branches in Germany, Austria, Switzerland, the Netherlands, Bel-gium, Spain and Italy.

The AZADEA Group is a leading lifestyle and fashion-focused retailer which holds and operates more than 50 major international franchises in the Middle East and Africa. With over 12,000 employees, its own branches in the respective markets and a comprehen-sive infrastructure, the company operates more than 650 stores. Founded in 1978, the AZADEA Group has developed an extensive network of retail stores and today repre-sents leading international brands in fashion and accessories, food and beverages, fur-nishings, sporting goods, multimedia, beauty and cosmetics. The AZADEA Group oper-ates in 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and the United Arab Emirates.

1. March 2017. Ellie Goulding and DEICHMANN present their first joint shoe collection in London

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ESSEN/LONDON, 1 March 2017. Europe’s biggest shoe retailer, DEICHMANN, and British singer Ellie Goulding invited guests to London last night for the exclusive presentation of their first joint shoe collection. In the trendy MC Motors venue, a selected group of international journalists, bloggers and VIPs were shown the new “Ellie Goulding for DEICHMANN” collection in a fashion show, and were also able to take part in a live acoustic performance by the star singer-songwriter.

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23. February 2017. Rock your Look!

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Ellie Goulding presents her Star Collection exclusively at DEICHMANN

ESSEN. The British singer Ellie Goulding is one of the few stars to compose their own songs and also perform perfectly on instruments such as guitar, drums and keyboard. She raced to the top of the charts with her contribution to the soundtrack of the blockbuster “50 Shades of Grey” and has been one of the most successful British solo artists in the past decade. With the Star Collection, her first shoe collection, in association with Europe’s largest shoe retailer DEICHMANN, she will also be rocking the shoe world from 1 March 2017.

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17. February 2017. Shoe Trends S/S 2017

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Even if it doesn’t feel like it, next summer is never very far away. And of course DEICHMANN is always ahead of the crowd in knowing which shoes we’ll be wearing in the coming season.

This time it will be comfortable wedges, summery espadrilles, light-as-a-feather sneakers or boho-style sandals. And on cooler days, we’ll be playing it safe with ankle boots in a suede-look or with floral prints. Whether with jeans or a summer dress, you’ll always look the part in this combination.

Metallic and glitter appliqués for sneakers and espadrilles will continue to be a big trend. Thick soles are also still very much in and they’re not only comfortable to walk on, but are also upping the style factor. Block heels, elegant stilettos and denim-look models are additional highlights to look forward to. Unusual add-ons like pom-poms or tassels, soft upper materials, prints and jute and woven looks impart an individual touch.

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