2. February 2021. Shoe trends S/S 2021
Collection highlights at DEICHMANN


Delicate, elegant, natural: this spring/summer is set to be beautiful with DEICHMANN. The new collection is characterised by elegant white, subtle pastels and natural highlights such as raffia and mussel. The new styles are guaranteed to make everyone long for summer, sun and sea.

Striking details such as buckles or crystal, metallic or hologram appliqués help give an extra “wow” effect. And those who like hippie styles and loads of colour can opt for summery espadrilles, sandalettes or batik-patterned sneakers.

A special highlight for a special day: DEICHMANN is launching its first wedding collection!

Read more

19. August 2020. Shoe Fashion Trends A/W 2020/21
Collection Highlights at DEICHMANN


Be ready to show your style! This autumn/winter, we’re going for maximum impact: from biker boots and sturdy lace-ups through sexy overknee styles to sneakers with a glam factor.

Solid soles, buckles, studs, metallic details and striking diamante – the new collection from DEICHMANN makes real style statements. In black, white or natural shades such as brown, green and rust red, these designs can be styled to look both extravagant and classic.

Read more

30. March 2020. Statement on rental payments

The allegation that DEICHMANN is refusing to pay rent in the current situation, to the detriment of other parties, is incorrect.

Because all of our stores have been ordered by the German government to close, it is no longer possible for us to pursue our business purpose there. In this wholly unprecedented situation, we have asked our landlords to defer rental payments accruing during the closure. The current and upcoming talks with our landlords focus on looking for joint solutions as to which partial payments we can make in the short term and how we intend to arrange the deferment of payments, depending on the scope and duration of closures.

Read more

3. February 2019. Shoe trends for spring/summer 2020
Collection highlights at DEICHMANN


Spring/summer will be full of colour and variety!
The new season’s collection is all about contrasts: chunky sneakers meet sling-back court shoes and raffia-look wedges meet neon flip-flops.
Vibrant colours, as well as neon and glitter appliqués in combination with natural materials like cork and raffia, add a summery touch and can be found adorning sneakers, sandals, court shoes and many other DEICHMANN shoe models this season. And shimmering highlights sparkle like the sun’s rays!

Read more

29. August 2019. Rita Ora and DEICHMANN present their first joint shoe collection in Berlin

ESSEN/BERLIN, 29th August 2019. Europe’s largest shoe retailer DEICHMANN held an exclusive premiere event of a different kind. Celebrities and influencers from all over Europe came together in Berlin to attend the launch of the “Rita Ora for DEICHMANN” collection. In addition to the lavishly staged collection presentation and a live acoustic performance by global superstar Rita Ora, the guests were able to take an exclusive look behind the scenes of the campaign #Radiate and photograph themselves in the original set. In addition, they were the first to hear Rita ask in the brand new DEICHMANN commercial, “How do you want to feel today”?

Read more

1. April 2019. “Rita Ora for DEICHMANN” collection
Rita Ora to become new DEICHMANN ambassador

Essen, March 2019. British singer-songwriter, Rita Ora, will be teaming up with German footwear retailer, DEICHMANN, to become the face of their new Autumn / Winter collection.

With Rita’s handpicked designs, the collection is destined to be youthful, di-verse, iconic and accessible. DEICHMANN’s design team have curated a collec-tion that is a genuine reflection of Rita’s creativity and distinctive sense of style.

The “Rita Ora for DEICHMANN” collection will be available in selected city stores in Germany, online and a number of European countries as from August 2019.

Mode- und Produkt-PR
Katharina Martin
Tel.: +49 (0) 201 8676 964

we love pr
Public Relations
Katharina Wimmer
Tel.: +49 (0) 89 961 602 000

we love pr
Public Relations
Theresa Lambeck

Tel.: +49 (0) 89 961 602 013


DEICHMANN SE, which has its headquarters in Essen, Germany, was founded in 1913 and is still 100% owned by the founding family. The group of companies is a market leader in the European shoe retail trade. Running over 4,000 stores and 40 online shops worldwide, it employs a staff of over 40,000 people. Branches are operated under the name of DEICHMANN in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, France, Hungary, Italy, Lith-uania, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. The group is also represented in Switzerland (Dosenbach/Ochsner Shoes/Ochsner Sport), the Netherlands and Belgium (vanHaren) and the USA (Rack Room Shoes/Off Broadway). In Germany, Roland SE is also part of the group. DEICHMANN is represent-ed in Germany, Austria, Switzerland and Poland with MyShoes SE. The company also owns the SNIPES Group with branches in Germany, Austria, Switzerland, France, the Netherlands, Belgium, Spain, Portugal and Italy. For 2019, plans are also being made to enter the Estonian and Latvian markets with the DEICHMANN concept. DEICHMANN stores will soon be opened in Dubai with a franchise partner and the company will also offer a selection of shoes in China via the online plat-form T-Mall Global.

14. March 2019. Growth despite difficult overall climate on fashion market
DEICHMANN Group makes biggest acquisition in company’s history

Growth despite difficult overall climate on fashion market: DEICHMANN Group makes biggest acquisition in company’s history

Upcoming launches in China, Dubai, Estonia and Latvia/Strong expansion in USA

ESSEN, 14 March 2019. Europe’s largest shoe retailer DEICHMANN continued to grow in 2018 despite difficult market conditions. The group of companies is reporting a plus both in the number of shoes sold as well as in turnover. And the number of stores and online shops has also continued to rise. For 2019, DEICHMANN has its sights set on further growth – in its stationary and digital business, as well as in new markets. In the USA, the group made the biggest acquisition in the company’s history by purchasing a chain with more than 60 shops in the streetwear and sports footwear segment.

Read more

1. March 2019. Kendall + Kylie Exclusive Handbag Collection FS19
DEICHMANN launches second exclusive handbag collection from Kendall and Kylie Jenner

ESSEN/MUNICH. The second handbag collection by American sisters Kendall and Kylie Jenner’s brand, KENDALL + KYLIE, will be available from March 2019, exclusively for DEICHMANN stores and at www.deichmann.com.

Following a very successful launch in autumn 2018, the collaboration between Europe’s biggest shoe retailer DEICHMANN and the brand from famous fashion influencers Kendall and Kylie Jenner is dropping its second collection in spring 2019.

Read more