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9. April 2025. Essen-based family-owned company DEICHMANN continues its run of success
in the anniversary year 2024 and makes record future investments in 2025

Essen, 9. April 2025

Encouraging revenue development in company’s 111th year / challenging environment for the footwear retail trade

DEICHMANN had a very successful 2024, closing out with record revenue of around 8.7 billion euros. Despite the challenging market framework, Europe’s biggest footwear retailer continued to perform well. Now that its 111th anniversary year has come to an end, the company is looking forward to the future with optimism. Record investments are planned for 2025 in the further modernisation of the strong store network, in IT and in logistics, as well as in a state-of-the-art campus at the tradition-steeped company headquarters in Essen.

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4. November 2024. The Autumn/Winter Essentials 2024/2025 are here!
DEICHMANN presents next season’s fashion trends

Essen, 4. November 2024

Women’s footwear fashions: express yourself

There are many different ways to express how we feel – and personal style is one of them: from extravagant and sporty chic to laid back, cool or rebellious. Whatever you have planned, from action-packed family outing to relaxing walk with your bestie or weekend party, DEICHMANN’s new autumn/winter collection includes the perfect look for every occasion and mood!

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19. March 2024. DEICHMANN remains on track for success in its 111th year
Record revenue/growth against the sector trend

Essen, 19. March 2024

Europe’s biggest footwear retailer closed 2023 with record revenue of 8.7 billion euros. DEICHMANN is optimistic about the future on its 111th corporate anniversary. In the current year the family-owned company is planning group-wide investments of around 374 million euros in the modern store network, IT and logistics, among other things. A new state-of-the-art building with offices and generous meeting spaces is also being built at the company headquarters in Essen to accommodate the growing number of employees. The new DEICHMANN campus represents the company’s positive development over the past decades and an investment in the future of the group.

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8. February 2024. Puma meets Zarrella at DEICHMANN
Jana Ina and Giovanni capture the spirit of spring in the MADE FOR JOY campaign

Essen, 8. February 2024

Europe’s biggest shoe retailer DEICHMANN is promoting its range of Puma brand sneakers with the support of two powerful endorsers in the current spring/summer campaign. MADE FOR YOU, the Europe-wide campaign featuring Jana Ina and Giovanni Zarrella, is flanked by PR activities and runs in the digital and social media as well as at the POS from 5 February to 3 March 2024.

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5. February 2024. Because we love shoes
DEICHMANN starts out its anniversary year 2024 with a big brand campaign

Essen, 5. February 2024

DEICHMANN is more than just a shoe retailer. We’ve been supporting our customers at every step and turn for 111 years. We want everyone to be able to afford good shoes – whether they need them for everyday wear, sports or holidays, first steps, milestones or comfort. DEICHMANN is manifesting this vision in a multichannel brand campaign with powerful imagery and starting out the year in a communication-centric way. The campaign appeals to everyone, from the young to the young at heart, from style hunters to sneakerheads – all of whom know they can always count on best value for money. After the strong launch in spring the campaign will be a fixed part of the communication strategy helping to bolster DEICHMANN’s position as Europe’s #1 shoe love brand.

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16. November 2023. Topping out ceremony for the new main building at the DEICHMANN campus:
an investment in the future and the location

Essen, 16. November 2023

An international company with local roots: DEICHMANN SE has extended its corporate headquarters in Essen with a new office building. Europe’s largest shoe retailer’s campus boasts a harmonious design that perfectly blends into the surrounding urban architecture. It is both modern and cosmopolitan, with pleasant workspaces.

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30. October 2023. The struggles of a vampire shopping for shoes!
DEICHMANN is launching a Halloween social media campaign featuring Eduard Baka

Essen, 30. October 2023

Even the most light-shy vampires can shop for new sneakers because DEICHMANN’s omnichannel solutions, such as click & collect, offer maximum flexibility to shoe customers across all retail channels. Europe’s biggest shoe retail company is putting the spotlight on its services in a fun Halloween social media campaign that is curated to the target audience.

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31. July 2023. DEICHMANN’s new A/W campaign BACK TO SCHOOL
Europe’s biggest shoe retail company is celebrating the magical moments of the first day back at school after the holidays in its new sport marketing campaign.

Essen, 31. July 2023

DEICHMANN is launching its new brand-name sport shoe campaign just in time for the new school year. BACK TO SCHOOL presents styles by adidas, Nike, Puma and Fila. It is running throughout Europe on diverse media channels (TV, digital and print) and at the POS, from 31 July to 9 September 2023, supported by OOH and PR activities.

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2. June 2023. Ready for Spring/Summer 2023
DEICHMANN presents the new fashion highlights

Essen, 2. June 2023
Opposites attract in spring/summer

Enjoying the sunshine with the family by day, going clubbing with the girls at night – DEICHMANN’s Spring/Summer Collection is as full of contrasts as the season itself. Chunky sneakers meet pastel sandalettes; natural wood-look clogs and raffia mules contrast with sexy metallic heels. Great new heels, square toes, transparency, mega-platforms, colour and joie de vivre everywhere – bring on the spring and summer!

Power colours

When the world feels grey now and again, fashion brings in an overload of colour and positivity: happy pastels, dazzling power colours and shimmering sunset metallics. Styles in delicate rose pink, lemon yellow, mint or lavender shades, glowing bright pink, orange, green, calm blue, fuchsia or luxurious gold bubble over with high spirits with every step – guaranteed to be infectious.

Models in soft cream, beige, sand or off-white are less dominant but more elegant for that, and popular vanilla shades are a classy, charming way to round off a summer outfit.
Sneakers: a never-ending love story

A must-have this sneaker season: Colours from soft to expressive, striking coloured chunky soles plus styles in a cool basketball, retro or vintage tennis look. Good vibes only: Art paintings with floral details, playful love texts, tiny hearts or coloured hippie beads spread a bit of love across the world with every step.

Chunky sandals

… But we can do more! Chunky sandals show the tougher side of the Collection. Models in black, delicate monochrome creams or striking colours are totally eye-catching and get the maximum style out of every outfit. The special look comes off best in contrast with delicate fabrics and feminine designs.

Our kind of accessories

Buckles, crystals, extravagant chains in gold, black or silver: We wear the most beautiful pieces of jewellery where they can be seen easily – on our feet! Stylish loafers with chunky soles, glitter wedges, elegant mules, exciting chunky sandals or feminine heels – these gorgeous ornaments turn every outfit into something very special.

Playful details run through the entire collection: Braiding, knots, transparent sections recalling the Noughties, wood-look styles or delicate straps. For those special moments: translucent heels in a shimmery Cinderella look. And above all – futuristic-looking heels are one of the highlights of the season!

The new It Bags

There’s just as much variety in bags as we enter the spring and summer. Spacious shoppers or stylish mini-bags, natural ethnic looks versus elegant brand-look monogrammed bags – they all reflect the fashion trends: springtime pastel shades, details such as braiding, power colours and shimmering metallics.

The cherry on top: Carefully matched accessories such as bright caps, bucket hats, visors or straw hats round off the spring/summer look. The last of these are given a style update this season and now feature bold chain details.

Men’s style

This season, the focus is on cool fashion sneakers. Alongside muted shades, models look stylishly summery in an all-white design with striking soles and colour combinations. Light slip-ons, trekking sandals and mules go best with the relaxed leisure look. The latest lace-ups are guaranteed eye-catching at the next party or in the office, with crocodile and patent details alongside the classics.
Cool girls, cool boys

The best thing for kids is to look like the grown-ups – and DEICHMANN’s new collection makes their dream come true. One trend is definitely in the spotlight for kids too: Colour, colour and more colour. Delicate pastel highlights and head-turning details in loud pink, orange, green or lilac suit kids’ taste best. We create cute mini-me looks with boots, sneakers, loafers and sandals. For girls, there are also rainbow designs, star and flower patches and a playful hippie look. For boys, details in neon colours pep up restrained blue, beige or black.

Agency contact
we love pr
Public Relations
Laura Puchta / Hanna Meier
Tel.: +49 (0) 89 255 555 413
laura.puchta@welovepr.de
hanna.meier@welovepr.de

Company contact
DEICHMANN SE
Fashion & Product PR
Laura Ziesman
Tel.. +49 (0)201 8676 412
laura_ziesman@deichmann.com

DEICHMANN SE, which is headquartered in Essen, Germany, was founded in 1913 and is still a wholly owned family company. It is the European footwear retail market leader and active in 31 countries worldwide. The company has over 42,000 employees and operates more than 4,300 stores, as well as 40 online shops. In addition to the stores operated under the DEICHMANN name the company owns the MyShoes chain, is represented in Switzerland by Dosenbach, Ochsner Shoes and Ochsner Sport, in the Netherlands and Belgium by vanHaren and by Rack Room Shoes and Off Broadway in the USA. It also owns the SNIPES Group with stores and online shops in Europe and the USA.