1. April 2022. Shoe fashions S/S 2022
Collection highlights at DEICHMANN

Ready for Life and Ready to Show It

Ladies’ Trends: Synthetic and Leather

On-trend trekking and combat sandals for a fashion date with girl friends. Relaxed family trips in new stylish sneakers or lovingly detailed summer wedges, slides and sandals, where the beach promenades are ours to enjoy. Finally, it’s time to get out, meet our favourite people and enjoy the spring and summer. We’re ready for life and ready to show it!

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23. March 2022.
FOR YOU
the DEICHMANN umbrella brand campaign is about the journey of life

ESSEN, 22 March 2022. The core message of Europe’s biggest shoe retail company’s current campaign is concisely communicated in carefree images: DEICHMANN has the perfect shoe for every moment in life. In the new spring/summer campaign entitled FOR YOU the market leader showcases its comprehensive portfolio of lifestyle and performance shoes, sneakers, sandals and slides for the warm season.

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14. March 2022. DEICHMANN helps orphans from Ukraine

We are following the war in Ukraine with great concern. Few would have thought it possible for there to be another war on European soil in the 21st century. Everything must be done to save human lives. Hostilities must cease as soon as possible. It is impossible to foresee the full economic consequences at this point in time.

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2. December 2021. DEICHMANN launches its first very special Christmas campaign

ESSEN, 2 December 2021. ‘A TIME FULL OF SHOES … IS A TIME FULL OF LOVE’ is the title of Europe’s largest shoe retailer’s first Christmas campaign. It deliberately leaves room for individual interpretation because Christmas is always a very personal experience. For some, the focus is on family, tradition and good food. For others, the charm of the holiday is all about unforgettable moments – simply being together, a time for glamour or adventures in the snow. There are some things that everybody shares, though, such as spending time with loved ones, the joy of special Christmas moments and surprises – big and small – and a time full of love. DEICHMANN has the perfect shoes in its range and is the perfect companion for all these occasions, from a family visit, to a Christmas walk or a little mishap under the Christmas tree. The commercial features boots, slippers and high heels – with a narrative from the product perspective that is reflected in the campaign slogan, ‘A time full of shoes – a time full of love’. All the different Christmas experiences – from Christmas shopping in the rain and preparations for the festive season to sharing gifts – are captured on camera from the shoes’ perspectives.

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3. November 2021. Fit as a trainer with DEICHMANN: Brand-name shoes at great prices
Shoe retailer ramps up strategic cooperation with sports brands influencer Dalia Mya in new Berlin flagship store

Berlin/Essen, 28 October 2021. Higher, faster, further? It doesn’t have to be like that. Pure performance pressure is out. But increasing numbers of people want to be active, feel good, rediscover their body and show off the latest sports and lifestyle trends. The mindful awareness of physical activity that benefits our own health is spreading. The desire for more exercise as a cross-generational trend isn’t something that just started with Covid. It is precisely this social movement that DEICHMANN is picking up across all age groups with its sports brands strategy. In line with the firm’s corporate philosophy, “The company must serve the people”, the Essen-based shoe retailer is focusing its product range in the long term on the sports-for-everyone segment. DEICHMANN has been expanding its partnerships with the leading sports brands for some time how. Customers can experience this in person in the company’s new Berlin flagship store.

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17. September 2021. Shoe fashion trends A/W 2021/22
Collection Highlights at DEICHMANN

How Do You Want to Feel Today?

Glamorous, cute, sporty, laid-back or punk – there are lots of ways to show how we feel. Personal style is one of them.

Whether we’re looking forward to an action-packed day out with the family, a relaxed walk with a best friend or a romantic lake-side date: DEICHMANN’s new autumn/winter collection has the right look for any situation and mood.

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2. February 2021. Shoe trends S/S 2021
Collection highlights at DEICHMANN

Ladies

Delicate, elegant, natural: this spring/summer is set to be beautiful with DEICHMANN. The new collection is characterised by elegant white, subtle pastels and natural highlights such as raffia and mussel. The new styles are guaranteed to make everyone long for summer, sun and sea.

Striking details such as buckles or crystal, metallic or hologram appliqués help give an extra “wow” effect. And those who like hippie styles and loads of colour can opt for summery espadrilles, sandalettes or batik-patterned sneakers.

A special highlight for a special day: DEICHMANN is launching its first wedding collection!

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19. August 2020. Shoe Fashion Trends A/W 2020/21
Collection Highlights at DEICHMANN

Ladies

Be ready to show your style! This autumn/winter, we’re going for maximum impact: from biker boots and sturdy lace-ups through sexy overknee styles to sneakers with a glam factor.

Solid soles, buckles, studs, metallic details and striking diamante – the new collection from DEICHMANN makes real style statements. In black, white or natural shades such as brown, green and rust red, these designs can be styled to look both extravagant and classic.

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30. March 2020. Statement on rental payments

The allegation that DEICHMANN is refusing to pay rent in the current situation, to the detriment of other parties, is incorrect.

Because all of our stores have been ordered by the German government to close, it is no longer possible for us to pursue our business purpose there. In this wholly unprecedented situation, we have asked our landlords to defer rental payments accruing during the closure. The current and upcoming talks with our landlords focus on looking for joint solutions as to which partial payments we can make in the short term and how we intend to arrange the deferment of payments, depending on the scope and duration of closures.

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3. February 2019. Shoe trends for spring/summer 2020
Collection highlights at DEICHMANN

Women

Spring/summer will be full of colour and variety!
The new season’s collection is all about contrasts: chunky sneakers meet sling-back court shoes and raffia-look wedges meet neon flip-flops.
Vibrant colours, as well as neon and glitter appliqués in combination with natural materials like cork and raffia, add a summery touch and can be found adorning sneakers, sandals, court shoes and many other DEICHMANN shoe models this season. And shimmering highlights sparkle like the sun’s rays!

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