28. March 2023. Record revenue: the DEICHMANN Group breaks the 8 billion euros revenue barrier
Strong growth at existing sales outlets, successful acquisitions and major investments in the company’s 110th year

Good news from Essen: Europe’s biggest shoe retailer DEICHMANN is reporting significant growth for 2022. The group’s gross revenue reached the record level of more than 8 billion euros in 2022. The Essen-based company focused on taking advantage of opportunities, despite the crisis, and made forward-looking investments to establish strong strategic foundations for the future. In 2023 DEICHMANN remains focused on self-funded expansion, the modernisation of the store network, the consistent expansion of its brand portfolio and the optimisation of its successful omnichannel strategy.

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17. March 2023. „On the Move“: Fila meets Leni Klum –
exclusively at DEICHMANN

Time for round two – Leni Klum is once again the face of the cult brand Fila and is bringing her favourite styles to DEICHMANN.

Leni Klum is versatile and active. She inspires, likes to go her own way and she is always “on the move”. And that’s exactly why Leni and Fila go so well together. She will once again be presenting her favourite styles as the brand ambassador for the famous sports and lifestyle brand which will be exclusively available at Deichmann, Europe’s largest footwear retailer, in the Spring/Summer 2023 season. What’s new? Alongside stylish sneakers, Leni’s personal selection will now also include the clothes, accessories and bags to go with them. The collection will be available throughout Europe in selected DEICHMANN stores and online at www.deichmann.com from Monday, 20 March 2023.

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23. February 2023. „Colourful Life“: DEICHMANN and Jung von Matt
are starting spring colourfully with an eye-catching campaign

Colours and love of life with every step: Pink, orange, green, blue or glowing red – DEICHMANN’s current spring campaign, “Colourful Life”, presents the brightly coloured collection with a variety of styles from sneakers through high heels to loafers, making us long for sunshine and warmth. It continues the successful “Love the shoe AND the price” campaign from the autumn/winter season.

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16. February 2023. Over one million euros for further emergency aid from the DEICHMANN Foundation
for people in need in the earthquake region.

The grief, suffering and destruction are great. After the devastating earthquakes in Turkey and Syria a week ago, the DEICHMANN Foundation has expanded its emergency aid activities in the earthquake zone. With more than one million euros, it supports established aid organisations in their humanitarian work, half in Turkey and half in northern Syria.

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9. February 2023. Valentine’s Day?
Just a normal day at DEICHMANN

New social media campaign offers a cheeky new take on the day of lovers
Opinions are divided about Valentine’s Day. Team Romance has little hearts in its eyes on Valentine’s Day and dreams of red roses and declarations of undying love, while for others, 14 February is just another day. The fact is: Not everyone is happily in love, celebrating Valentine’s Day as if there were no tomorrow.

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19. January 2023. DEICHMANN is Top Employer 2023

DEICHMANN is Top Employer 2023

A strong award: We are happy to announce that DEICHMANN is recognised as a Top Employer 2023 in Germany. In an extensive certification process, the independent Top Employers Institute examined the DEICHMANN headquarters based on the information of a HR Best Practices Survey.

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21. November 2022. DEICHMANN demonstrates –
how to sell (affordable) shoes online

Europe’s biggest shoe retail company is launching a Black Week social media campaign

“That’s my generation,” explained 17-year-old Moritz Schuhmacher. “Generation web shop.” He’s the young man featured in DEICHMANN’s current social media clip showing followers how to avoid spending too much when buying their new favourite shoes. How can they do that in a modern way, both online and offline, at Europe’s biggest shoe retailer? Moritz provides a tongue-in-cheek glimpse behind the scenes to explain – including some smile moments. The new DEICHMANN Black Week social media campaign started on Sunday, 20 November.

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27. October 2022. There’s something for everyone at DEICHMANN: a spooky Halloween commercial
new social media campaign for Europe’s biggest shoe retail company

From tasty pumpkin soup to ghosts and ghouls: Halloween is a phenomenon that never fails to fascinate. DEICHMANN is taking advantage of All Hallows’ Eve for the first time to launch a spooky-themed social media commercial on Thursday 27 October. The short video includes a host of hilarious surprises for the community, especially fans of the Addams Family and the new series, Wednesday.

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