Our growth

Continuous growth and independence

DEICHMANN has a history of growth under its own steam, without an IPO or any loans. In 2023, DEICHMANN sold around 184 million pairs of shoes in a total of 4,700 stores worldwide.

In addition to expanding its market position in Germany, the company is also driving international expansion. Heinrich Deichmann continues to develop the growth strategy of his father, who expanded abroad with acquired companies, by growing organically in more and more countries with his own companies under the DEICHMANN name.

Today, DEICHMANN is active in 34 countries worldwide and employs over 49,000 people.


Around 17,000 employees work for DEICHMANN SE in Germany in 1,400 stores (as of 31.12.2023), as well as in administration and in several central warehouses for the distribution of shoes (distribution centers). Business in Germany accounts for 32 percent of Group sales and amounts to 2.8 billion euros.

Around 70 million pairs of shoes were sold over the counter or online by the DEICHMANN Group in Germany in 2023.