5. February 2024. Because we love shoes
DEICHMANN starts out its anniversary year 2024 with a big brand campaign

DEICHMANN is more than just a shoe retailer. We’ve been supporting our customers at every step and turn for 111 years. We want everyone to be able to afford good shoes – whether they need them for everyday wear, sports or holidays, first steps, milestones or comfort. DEICHMANN is manifesting this vision in a multichannel brand campaign with powerful imagery and starting out the year in a communication-centric way. The campaign appeals to everyone, from the young to the young at heart, from style hunters to sneakerheads – all of whom know they can always count on best value for money. After the strong launch in spring the campaign will be a fixed part of the communication strategy helping to bolster DEICHMANN’s position as Europe’s #1 shoe love brand.

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16. November 2023. Topping out ceremony for the new main building at the DEICHMANN campus:
an investment in the future and the location

An international company with local roots: DEICHMANN SE has extended its corporate headquarters in Essen with a new office building. Europe’s largest shoe retailer’s campus boasts a harmonious design that perfectly blends into the surrounding urban architecture. It is both modern and cosmopolitan, with pleasant workspaces.

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28. March 2023. Record revenue: the DEICHMANN Group breaks the 8 billion euros revenue barrier
Strong growth at existing sales outlets, successful acquisitions and major investments in the company’s 110th year

Good news from Essen: Europe’s biggest shoe retailer DEICHMANN is reporting significant growth for 2022. The group’s gross revenue reached the record level of more than 8 billion euros in 2022. The Essen-based company focused on taking advantage of opportunities, despite the crisis, and made forward-looking investments to establish strong strategic foundations for the future. In 2023 DEICHMANN remains focused on self-funded expansion, the modernisation of the store network, the consistent expansion of its brand portfolio and the optimisation of its successful omnichannel strategy.

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30. September 2016. DEICHMANN-Group acquires Buffalo Boots

Essen/Hochheim 30 September 2016. On 29 September 2016, the founder of Buffalo Boots GmbH, Mick Conradi, and the DEICHMANN group signed a purchase agreement for the acquisition of Buffalo. It is still subject to approval by the antitrust authorities. The purchase price was not disclosed.

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Essen, 17. February 2015. DEICHMANN sales revenue grows by 6 percent in 2014

Deichmann Logo

DEICHMANN sales revenue grows by 6 percent in 2014

172 million pairs of shoes sold worldwide / Sales revenues in Germany reach two billion euros for the first time / Omni-channel strategy to be developed further

ESSEN, 17 February 2015. The DEICHMANN Group sold around 172 million pairs of shoes in 2014 – five million more than in the previous year. In 23 European countries and the USA, the Group recorded gross sales in the past financial year of €4.9 billion (€4.2 billion net) – the highest ever in the over 100 years of the company’s history. The increase in sales revenues after adjustment for exchange rate effects is thus six percent. At the end of 2014, Europe’s largest shoe retailer operated a total of 3,600 branches worldwide and employed a workforce of around 36,150 people. This means that the company created 1,100 new jobs in 2014. In the current year, DEICHMANN will invest some €208 million in the international infrastructure, around €79 million of which will be invested in Germany. In Germany alone, around 350 new jobs will also be created in 2015.

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Essen, 18. January 2016. Shoe Trends S/S 2016

Schuhmodetrends Frühjahr/Sommer 2016 Vorschau

More volume, easy chic and boho style

The fashion of spring and summer 2016 will be predominantly light and bright, and sporty styles will continue to play an important role. Flowing fabrics with more volume are representing easy chic while floral and tropical prints reference the ethno and festival look of autumn. Jumpsuits and maxi dresses in seventies style are taking the fashion world by storm. As well as delicate pastel tones, nude and beige, brilliant white is setting the tone and vibrant orange, mustard yellow, pink and cognac are just as popular. The star of the season is vivid royal blue.

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Essen, 19. August 2010. Growing with the internet – from Shop to Facebook

Growing with the internet – from Shop to Facebook

19. August 2010. When DEICHMANN started its online shop in 2000, it was regarded as a pioneering venture by the industry. Shoes on the internet? This was definitely new territory. But Europe’s largest shoe retailer was not afraid to tread new paths; it knew the ropes of experiments. As early as the 80ies, DEICHMANN were the first to introduce a self-service system in shoe retailing, which was initially the subject of some ridicule by the competition, but was very quickly accepted by their customers.

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Essen, 6. October 2014. In Memory of Dr. Heinz-Horst Deichmann

The German Entrepreneur died on October 2, 2014

Essen, October 2014. Dr. Heinz-Horst Deichmann, founder of the shoe retailer chain carrying his name and deputy chairman of the board of DEICHMANN SE, passed away on Thursday, Oct. 2, 2014, at the age of 88. After the Second World War the studied physician and theologian turned his parental shoemaker shop in Essen into an international shoe chain, which today is the market leader in Europe. His son Heinrich Deichmann (52) (bearing the same name as his grandfather) has been chairman of the board since 1999. The company has been in the family’s ownership for three generations

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