From the experience and success of the company, as well as from Christian conviction, the Deichmann family maintains a special commitment to those in need and has made it a fixture of its corporate mission. The company’s success should make help possible for those in need. Among numerous social projects that the Deichmann company has initiated and implemented in past years, the DEICHMANN Foundation and the aid organization wortundtat are two of the focal points.

The company must serve the people! DEICHMANN not only wants to guarantee good, affordable shoes for everyone. DEICHMANN wants to make life better for its customers, employees and people in need. This purpose, which DEICHMANN has been embracing for decades, is the core of the company initiative “DEICHMANN moves”. It comprises three projects based on the motto: being a role model and giving role models a stage: “Germany’s fittest elementary school”, “Herzenswünsche” – where wishes of children and young people in need are fulfilled – and internally “die DEICHMANN-Mutmacher”, which is about recognizing socially committed colleagues.