Press texts

An entertaining campaign with social media agency Justaddsugar uses humour and a targeted approach to reinforce DEICHMANN’s value-for-money image among Gen Z

Life moves back outdoors in the spring and summer with never-ending days at the beach, wild adventures with the whole family and romantic outdoor dates, all […]

With its new umbrella brand campaign ‘Good to know’, DEICHMANN is focusing on what matters in turbulent times: reliability, proximity and fair offers. The […]

When digital innovation noticeably makes everyday work easier and puts employees at the centre, real added value is created. This is precisely why DEICHMANN was[…]

An international company with local roots: DEICHMANN SE, Europe’s largest footwear retailer, has officially opened its new headquarters and office building at[…]

Women’s fashion: stylish in every situation Our daily lives are an adventure and we all want to look our best while we’re juggling career and family, […]

Magic meets must-have: The new DEICHMANN x Wicked: For Good collection brings the magic of the cinematic event of the year Wicked directly to customers' homes. […]

Europe's largest shoe retailer is focusing on statement boots and leopard prints for confident, fashion-conscious women.

Encouraging revenue development in company’s 111th year / challenging environment for the footwear retail trade DEICHMANN had a very successful 2024, […]

Women’s footwear fashions: express yourself. There are many different ways to express how we feel – and personal style is one of them: from extravagant and […]