Press texts

Professional dancer and judge Ekaterina Leonova has taken on the role of patron for the DEICHMANN initiative “Germany’s Fittest Primary School”. She is […]

With “Made for the Spotlight”, DEICHMANN and adidas are bringing their Spring/Summer 2026 collection to the forefront in Germany and Switzerland.

Christopher Zurheiden will take over as Head of Corporate Communications at DEICHMANN SE on 1 April 2026. As Head of Corporate Communications, the 39-year-old […]

An entertaining campaign with social media agency Justaddsugar uses humour and a targeted approach to reinforce DEICHMANN’s value-for-money image among Gen Z

Life moves back outdoors in the spring and summer with never-ending days at the beach, wild adventures with the whole family and romantic outdoor dates, all […]

With its new umbrella brand campaign ‘Good to know’, DEICHMANN is focusing on what matters in turbulent times: reliability, proximity and fair offers. The […]

When digital innovation noticeably makes everyday work easier and puts employees at the centre, real added value is created. This is precisely why DEICHMANN was[…]

An international company with local roots: DEICHMANN SE, Europe’s largest footwear retailer, has officially opened its new headquarters and office building at[…]

Women’s fashion: stylish in every situation Our daily lives are an adventure and we all want to look our best while we’re juggling career and family, […]

Magic meets must-have: The new DEICHMANN x Wicked: For Good collection brings the magic of the cinematic event of the year Wicked directly to customers' homes. […]