The aim of all our activities must be to satisfy our customers. Our entrepreneurial success rests on this foundation. Fashionable shoes of good quality at a very reasonable price – that is the goal we pursue every day. We want to offer our customers the best value for money. In our stores throughout Germany, we offer a comprehensive range for all age groups and combine this with a clear promise of quality:

We guarantee high quality at reasonable prices with every shoe. However, should there be a complaint, we will refund the full purchase price throughout Germany. Our customers can therefore always be sure that they are getting a good deal.

We conduct regular market research to find out what our customers want and review our service quality. We train most of our junior staff and managers ourselves and ensure continuous further training.

Every year, we invest millions in modernizing our stores and improving our logistics system to make shopping with us a pleasant experience. This also includes further perfecting our online store and expanding our omnichannel services.

Our DEICHMANN brand essence has three dimensions:

FOR EVERYONE: shoes for all age groups in good quality and at an unbeatable price

MODERN: Not only a large selection of fashionable models and current trends for the whole family, but also the use of state-of-the-art technologies

SOCIAL: Fair and personal, because we are personally there for our customers, employees and suppliers and set new standards by acting responsibly, socially and ecologically.