DEICHMANN is launching its new brand-name sport shoe campaign just in time for the new school year. BACK TO SCHOOL presents styles by adidas, Nike, Puma and Fila. It is running throughout Europe on diverse media channels (TV, digital and print) and at the POS, from 31 July to 9 September 2023, supported by OOH and PR activities.Read more
Enjoying the sunshine with the family by day, going clubbing with the girls at night – DEICHMANN’s Spring/Summer Collection is as full of contrasts as the season itself. Chunky sneakers meet pastel sandalettes; natural wood-look clogs and raffia mules contrast with sexy metallic heels. Great new heels, square toes, transparency, mega-platforms, colour and joie de vivre everywhere – bring on the spring and summer!
When the world feels grey now and again, fashion brings in an overload of colour and positivity: happy pastels, dazzling power colours and shimmering sunset metallics. Styles in delicate rose pink, lemon yellow, mint or lavender shades, glowing bright pink, orange, green, calm blue, fuchsia or luxurious gold bubble over with high spirits with every step – guaranteed to be infectious.
Models in soft cream, beige, sand or off-white are less dominant but more elegant for that, and popular vanilla shades are a classy, charming way to round off a summer outfit.
Sneakers: a never-ending love story
A must-have this sneaker season: Colours from soft to expressive, striking coloured chunky soles plus styles in a cool basketball, retro or vintage tennis look. Good vibes only: Art paintings with floral details, playful love texts, tiny hearts or coloured hippie beads spread a bit of love across the world with every step.
… But we can do more! Chunky sandals show the tougher side of the Collection. Models in black, delicate monochrome creams or striking colours are totally eye-catching and get the maximum style out of every outfit. The special look comes off best in contrast with delicate fabrics and feminine designs.
Our kind of accessories
Buckles, crystals, extravagant chains in gold, black or silver: We wear the most beautiful pieces of jewellery where they can be seen easily – on our feet! Stylish loafers with chunky soles, glitter wedges, elegant mules, exciting chunky sandals or feminine heels – these gorgeous ornaments turn every outfit into something very special.
Playful details run through the entire collection: Braiding, knots, transparent sections recalling the Noughties, wood-look styles or delicate straps. For those special moments: translucent heels in a shimmery Cinderella look. And above all – futuristic-looking heels are one of the highlights of the season!
The new It Bags
There’s just as much variety in bags as we enter the spring and summer. Spacious shoppers or stylish mini-bags, natural ethnic looks versus elegant brand-look monogrammed bags – they all reflect the fashion trends: springtime pastel shades, details such as braiding, power colours and shimmering metallics.
The cherry on top: Carefully matched accessories such as bright caps, bucket hats, visors or straw hats round off the spring/summer look. The last of these are given a style update this season and now feature bold chain details.
This season, the focus is on cool fashion sneakers. Alongside muted shades, models look stylishly summery in an all-white design with striking soles and colour combinations. Light slip-ons, trekking sandals and mules go best with the relaxed leisure look. The latest lace-ups are guaranteed eye-catching at the next party or in the office, with crocodile and patent details alongside the classics.
Cool girls, cool boys
The best thing for kids is to look like the grown-ups – and DEICHMANN’s new collection makes their dream come true. One trend is definitely in the spotlight for kids too: Colour, colour and more colour. Delicate pastel highlights and head-turning details in loud pink, orange, green or lilac suit kids’ taste best. We create cute mini-me looks with boots, sneakers, loafers and sandals. For girls, there are also rainbow designs, star and flower patches and a playful hippie look. For boys, details in neon colours pep up restrained blue, beige or black.
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DEICHMANN SE, which is headquartered in Essen, Germany, was founded in 1913 and is still a wholly owned family company. It is the European footwear retail market leader and active in 31 countries worldwide. The company has over 42,000 employees and operates more than 4,300 stores, as well as 40 online shops. In addition to the stores operated under the DEICHMANN name the company owns the MyShoes chain, is represented in Switzerland by Dosenbach, Ochsner Shoes and Ochsner Sport, in the Netherlands and Belgium by vanHaren and by Rack Room Shoes and Off Broadway in the USA. It also owns the SNIPES Group with stores and online shops in Europe and the USA.
Time for round two – Leni Klum is once again the face of the cult brand Fila and is bringing her favourite styles to DEICHMANN.
Leni Klum is versatile and active. She inspires, likes to go her own way and she is always “on the move”. And that’s exactly why Leni and Fila go so well together. She will once again be presenting her favourite styles as the brand ambassador for the famous sports and lifestyle brand which will be exclusively available at Deichmann, Europe’s largest footwear retailer, in the Spring/Summer 2023 season. What’s new? Alongside stylish sneakers, Leni’s personal selection will now also include the clothes, accessories and bags to go with them. The collection will be available throughout Europe in selected DEICHMANN stores and online at www.deichmann.com from Monday, 20 March 2023.Read more
Colours and love of life with every step: Pink, orange, green, blue or glowing red – DEICHMANN’s current spring campaign, “Colourful Life”, presents the brightly coloured collection with a variety of styles from sneakers through high heels to loafers, making us long for sunshine and warmth. It continues the successful “Love the shoe AND the price” campaign from the autumn/winter season.Read more
Europe’s biggest shoe retail company is launching a Black Week social media campaign
“That’s my generation,” explained 17-year-old Moritz Schuhmacher. “Generation web shop.” He’s the young man featured in DEICHMANN’s current social media clip showing followers how to avoid spending too much when buying their new favourite shoes. How can they do that in a modern way, both online and offline, at Europe’s biggest shoe retailer? Moritz provides a tongue-in-cheek glimpse behind the scenes to explain – including some smile moments. The new DEICHMANN Black Week social media campaign started on Sunday, 20 November.Read more
From tasty pumpkin soup to ghosts and ghouls: Halloween is a phenomenon that never fails to fascinate. DEICHMANN is taking advantage of All Hallows’ Eve for the first time to launch a spooky-themed social media commercial on Thursday 27 October. The short video includes a host of hilarious surprises for the community, especially fans of the Addams Family and the new series, Wednesday.Read more
Whether she’s a woman with full-time family commitments, a working power mum or a career girl focussing on the next step up the career ladder – the modern woman decides for herself where her life is going. And one thing is certain: Strong women need strong styles!Read more
The new shoes in the current DEICHMANN collection are genuine ‘must haves’– and they feature in the confident storyline of a new fashion campaign entitled ‘Liebe den Schuh – und den Preis’ (Love the Shoe. Love the Price).Read more
Berlin/Essen, 28 October 2021. Higher, faster, further? It doesn’t have to be like that. Pure performance pressure is out. But increasing numbers of people want to be active, feel good, rediscover their body and show off the latest sports and lifestyle trends. The mindful awareness of physical activity that benefits our own health is spreading. The desire for more exercise as a cross-generational trend isn’t something that just started with Covid. It is precisely this social movement that DEICHMANN is picking up across all age groups with its sports brands strategy. In line with the firm’s corporate philosophy, “The company must serve the people”, the Essen-based shoe retailer is focusing its product range in the long term on the sports-for-everyone segment. DEICHMANN has been expanding its partnerships with the leading sports brands for some time how. Customers can experience this in person in the company’s new Berlin flagship store.Read more
Glamorous, cute, sporty, laid-back or punk – there are lots of ways to show how we feel. Personal style is one of them.
Whether we’re looking forward to an action-packed day out with the family, a relaxed walk with a best friend or a romantic lake-side date: DEICHMANN’s new autumn/winter collection has the right look for any situation and mood.Read more