8. February 2024. Puma meets Zarrella at DEICHMANN
Jana Ina and Giovanni capture the spirit of spring in the MADE FOR JOY campaign

Europe’s biggest shoe retailer DEICHMANN is promoting its range of Puma brand sneakers with the support of two powerful endorsers in the current spring/summer campaign. MADE FOR YOU, the Europe-wide campaign featuring Jana Ina and Giovanni Zarrella, is flanked by PR activities and runs in the digital and social media as well as at the POS from 5 February to 3 March 2024.

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5. February 2024. Because we love shoes
DEICHMANN starts out its anniversary year 2024 with a big brand campaign

DEICHMANN is more than just a shoe retailer. We’ve been supporting our customers at every step and turn for 111 years. We want everyone to be able to afford good shoes – whether they need them for everyday wear, sports or holidays, first steps, milestones or comfort. DEICHMANN is manifesting this vision in a multichannel brand campaign with powerful imagery and starting out the year in a communication-centric way. The campaign appeals to everyone, from the young to the young at heart, from style hunters to sneakerheads – all of whom know they can always count on best value for money. After the strong launch in spring the campaign will be a fixed part of the communication strategy helping to bolster DEICHMANN’s position as Europe’s #1 shoe love brand.

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30. October 2023. The struggles of a vampire shopping for shoes!
DEICHMANN is launching a Halloween social media campaign featuring Eduard Baka

Even the most light-shy vampires can shop for new sneakers because DEICHMANN’s omnichannel solutions, such as click & collect, offer maximum flexibility to shoe customers across all retail channels. Europe’s biggest shoe retail company is putting the spotlight on its services in a fun Halloween social media campaign that is curated to the target audience.

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31. July 2023. DEICHMANN’s new A/W campaign BACK TO SCHOOL
Europe’s biggest shoe retail company is celebrating the magical moments of the first day back at school after the holidays in its new sport marketing campaign.

DEICHMANN is launching its new brand-name sport shoe campaign just in time for the new school year. BACK TO SCHOOL presents styles by adidas, Nike, Puma and Fila. It is running throughout Europe on diverse media channels (TV, digital and print) and at the POS, from 31 July to 9 September 2023, supported by OOH and PR activities.

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2. June 2023. Ready for Spring/Summer 2023
DEICHMANN presents the new fashion highlights

Opposites attract in spring/summer

Enjoying the sunshine with the family by day, going clubbing with the girls at night – DEICHMANN’s Spring/Summer Collection is as full of contrasts as the season itself. Chunky sneakers meet pastel sandalettes; natural wood-look clogs and raffia mules contrast with sexy metallic heels. Great new heels, square toes, transparency, mega-platforms, colour and joie de vivre everywhere – bring on the spring and summer!

Power colours

When the world feels grey now and again, fashion brings in an overload of colour and positivity: happy pastels, dazzling power colours and shimmering sunset metallics. Styles in delicate rose pink, lemon yellow, mint or lavender shades, glowing bright pink, orange, green, calm blue, fuchsia or luxurious gold bubble over with high spirits with every step – guaranteed to be infectious.

Models in soft cream, beige, sand or off-white are less dominant but more elegant for that, and popular vanilla shades are a classy, charming way to round off a summer outfit.
Sneakers: a never-ending love story

A must-have this sneaker season: Colours from soft to expressive, striking coloured chunky soles plus styles in a cool basketball, retro or vintage tennis look. Good vibes only: Art paintings with floral details, playful love texts, tiny hearts or coloured hippie beads spread a bit of love across the world with every step.

Chunky sandals

… But we can do more! Chunky sandals show the tougher side of the Collection. Models in black, delicate monochrome creams or striking colours are totally eye-catching and get the maximum style out of every outfit. The special look comes off best in contrast with delicate fabrics and feminine designs.

Our kind of accessories

Buckles, crystals, extravagant chains in gold, black or silver: We wear the most beautiful pieces of jewellery where they can be seen easily – on our feet! Stylish loafers with chunky soles, glitter wedges, elegant mules, exciting chunky sandals or feminine heels – these gorgeous ornaments turn every outfit into something very special.

Playful details run through the entire collection: Braiding, knots, transparent sections recalling the Noughties, wood-look styles or delicate straps. For those special moments: translucent heels in a shimmery Cinderella look. And above all – futuristic-looking heels are one of the highlights of the season!

The new It Bags

There’s just as much variety in bags as we enter the spring and summer. Spacious shoppers or stylish mini-bags, natural ethnic looks versus elegant brand-look monogrammed bags – they all reflect the fashion trends: springtime pastel shades, details such as braiding, power colours and shimmering metallics.

The cherry on top: Carefully matched accessories such as bright caps, bucket hats, visors or straw hats round off the spring/summer look. The last of these are given a style update this season and now feature bold chain details.

Men’s style

This season, the focus is on cool fashion sneakers. Alongside muted shades, models look stylishly summery in an all-white design with striking soles and colour combinations. Light slip-ons, trekking sandals and mules go best with the relaxed leisure look. The latest lace-ups are guaranteed eye-catching at the next party or in the office, with crocodile and patent details alongside the classics.
Cool girls, cool boys

The best thing for kids is to look like the grown-ups – and DEICHMANN’s new collection makes their dream come true. One trend is definitely in the spotlight for kids too: Colour, colour and more colour. Delicate pastel highlights and head-turning details in loud pink, orange, green or lilac suit kids’ taste best. We create cute mini-me looks with boots, sneakers, loafers and sandals. For girls, there are also rainbow designs, star and flower patches and a playful hippie look. For boys, details in neon colours pep up restrained blue, beige or black.

Agency contact
we love pr
Public Relations
Laura Puchta / Hanna Meier
Tel.: +49 (0) 89 255 555 413

Company contact
Fashion & Product PR
Laura Ziesman
Tel.. +49 (0)201 8676 412

DEICHMANN SE, which is headquartered in Essen, Germany, was founded in 1913 and is still a wholly owned family company. It is the European footwear retail market leader and active in 31 countries worldwide. The company has over 42,000 employees and operates more than 4,300 stores, as well as 40 online shops. In addition to the stores operated under the DEICHMANN name the company owns the MyShoes chain, is represented in Switzerland by Dosenbach, Ochsner Shoes and Ochsner Sport, in the Netherlands and Belgium by vanHaren and by Rack Room Shoes and Off Broadway in the USA. It also owns the SNIPES Group with stores and online shops in Europe and the USA.

17. March 2023. „On the Move“: Fila meets Leni Klum –
exclusively at DEICHMANN

Time for round two – Leni Klum is once again the face of the cult brand Fila and is bringing her favourite styles to DEICHMANN.

Leni Klum is versatile and active. She inspires, likes to go her own way and she is always “on the move”. And that’s exactly why Leni and Fila go so well together. She will once again be presenting her favourite styles as the brand ambassador for the famous sports and lifestyle brand which will be exclusively available at Deichmann, Europe’s largest footwear retailer, in the Spring/Summer 2023 season. What’s new? Alongside stylish sneakers, Leni’s personal selection will now also include the clothes, accessories and bags to go with them. The collection will be available throughout Europe in selected DEICHMANN stores and online at www.deichmann.com from Monday, 20 March 2023.

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23. February 2023. „Colourful Life“: DEICHMANN and Jung von Matt
are starting spring colourfully with an eye-catching campaign

Colours and love of life with every step: Pink, orange, green, blue or glowing red – DEICHMANN’s current spring campaign, “Colourful Life”, presents the brightly coloured collection with a variety of styles from sneakers through high heels to loafers, making us long for sunshine and warmth. It continues the successful “Love the shoe AND the price” campaign from the autumn/winter season.

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21. November 2022. DEICHMANN demonstrates –
how to sell (affordable) shoes online

Europe’s biggest shoe retail company is launching a Black Week social media campaign

“That’s my generation,” explained 17-year-old Moritz Schuhmacher. “Generation web shop.” He’s the young man featured in DEICHMANN’s current social media clip showing followers how to avoid spending too much when buying their new favourite shoes. How can they do that in a modern way, both online and offline, at Europe’s biggest shoe retailer? Moritz provides a tongue-in-cheek glimpse behind the scenes to explain – including some smile moments. The new DEICHMANN Black Week social media campaign started on Sunday, 20 November.

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27. October 2022. There’s something for everyone at DEICHMANN: a spooky Halloween commercial
new social media campaign for Europe’s biggest shoe retail company

From tasty pumpkin soup to ghosts and ghouls: Halloween is a phenomenon that never fails to fascinate. DEICHMANN is taking advantage of All Hallows’ Eve for the first time to launch a spooky-themed social media commercial on Thursday 27 October. The short video includes a host of hilarious surprises for the community, especially fans of the Addams Family and the new series, Wednesday.

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