ESSEN/BERLIN, 29th August 2019. Europe’s largest shoe retailer DEICHMANN held an exclusive premiere event of a different kind. Celebrities and influencers from all over Europe came together in Berlin to attend the launch of the “Rita Ora for DEICHMANN” collection. In addition to the lavishly staged collection presentation and a live acoustic performance by global superstar Rita Ora, the guests were able to take an exclusive look behind the scenes of the campaign #Radiate and photograph themselves in the original set. In addition, they were the first to hear Rita ask in the brand new DEICHMANN commercial, “How do you want to feel today”?Read more
Essen, March 2019. British singer-songwriter, Rita Ora, will be teaming up with German footwear retailer, DEICHMANN, to become the face of their new Autumn / Winter collection.
With Rita’s handpicked designs, the collection is destined to be youthful, di-verse, iconic and accessible. DEICHMANN’s design team have curated a collec-tion that is a genuine reflection of Rita’s creativity and distinctive sense of style.
The “Rita Ora for DEICHMANN” collection will be available in selected city stores in Germany, online and a number of European countries as from August 2019.
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DEICHMANN SE, which has its headquarters in Essen, Germany, was founded in 1913 and is still 100% owned by the founding family. The group of companies is a market leader in the European shoe retail trade. Running over 4,000 stores and 40 online shops worldwide, it employs a staff of over 40,000 people. Branches are operated under the name of DEICHMANN in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, France, Hungary, Italy, Lith-uania, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. The group is also represented in Switzerland (Dosenbach/Ochsner Shoes/Ochsner Sport), the Netherlands and Belgium (vanHaren) and the USA (Rack Room Shoes/Off Broadway). In Germany, Roland SE is also part of the group. DEICHMANN is represent-ed in Germany, Austria, Switzerland and Poland with MyShoes SE. The company also owns the SNIPES Group with branches in Germany, Austria, Switzerland, France, the Netherlands, Belgium, Spain, Portugal and Italy. For 2019, plans are also being made to enter the Estonian and Latvian markets with the DEICHMANN concept. DEICHMANN stores will soon be opened in Dubai with a franchise partner and the company will also offer a selection of shoes in China via the online plat-form T-Mall Global.
ESSEN/MUNICH Five internationally famous fashion influencers from five European countries are the new style crew for the DEICHMANN Spring/Summer 2019 shoe collection. As part of the international #spreadthelook campaign, the influencers are presenting selected styles which are available from March 2019 exclusively in all DEICHMANN stores and at www.deichmann.com.Read more
ESSEN/MUNICH. The second handbag collection by American sisters Kendall and Kylie Jenner’s brand, KENDALL + KYLIE, will be available from March 2019, exclusively for DEICHMANN stores and at www.deichmann.com.
Following a very successful launch in autumn 2018, the collaboration between Europe’s biggest shoe retailer DEICHMANN and the brand from famous fashion influencers Kendall and Kylie Jenner is dropping its second collection in spring 2019.Read more
Spring/summer will be full of colour and variety!
The new season’s collection is all about contrasts: chunky sneakers meet sling-back court shoes and raffia-look wedges meet neon flip-flops.
Vibrant colours, as well as neon and glitter appliqués in combination with natural materials like cork and raffia, add a summery touch and can be found adorning sneakers, sandals, court shoes and many other DEICHMANN shoe models this season. And shimmering highlights sparkle like the sun’s rays!
ESSEN/LONDON, 1 March 2017. Europe’s biggest shoe retailer, DEICHMANN, and British singer Ellie Goulding invited guests to London last night for the exclusive presentation of their first joint shoe collection. In the trendy MC Motors venue, a selected group of international journalists, bloggers and VIPs were shown the new “Ellie Goulding for DEICHMANN” collection in a fashion show, and were also able to take part in a live acoustic performance by the star singer-songwriter.Read more
Ellie Goulding presents her Star Collection exclusively at DEICHMANN
ESSEN. The British singer Ellie Goulding is one of the few stars to compose their own songs and also perform perfectly on instruments such as guitar, drums and keyboard. She raced to the top of the charts with her contribution to the soundtrack of the blockbuster “50 Shades of Grey” and has been one of the most successful British solo artists in the past decade. With the Star Collection, her first shoe collection, in association with Europe’s largest shoe retailer DEICHMANN, she will also be rocking the shoe world from 1 March 2017.Read more
Even if it doesn’t feel like it, next summer is never very far away. And of course DEICHMANN is always ahead of the crowd in knowing which shoes we’ll be wearing in the coming season.
This time it will be comfortable wedges, summery espadrilles, light-as-a-feather sneakers or boho-style sandals. And on cooler days, we’ll be playing it safe with ankle boots in a suede-look or with floral prints. Whether with jeans or a summer dress, you’ll always look the part in this combination.
Metallic and glitter appliqués for sneakers and espadrilles will continue to be a big trend. Thick soles are also still very much in and they’re not only comfortable to walk on, but are also upping the style factor. Block heels, elegant stilettos and denim-look models are additional highlights to look forward to. Unusual add-ons like pom-poms or tassels, soft upper materials, prints and jute and woven looks impart an individual touch.Read more
Limited collection for autumn/winter 2015/16
With the new online collection, “Edited by Hanneli Mustaparta”, Deichmann is conjuring up international metropolitan flair for shoe wardrobes everywhere. The reason: The New York-based, Norwegian style influencer Hanneli Mustaparta is now bringing a limited edition onto the market together with Europe’s largest footwear retailer. Footwear fans won’t have to wait very long: The ten hip models from the “Collection Edited by Hanneli Mustaparta” will be available from the 15th of September 2015, exclusively in Deichmann’s online shop (www.deichmann.com). From casual and cool or sporty and playful to elegantly feminine – Hanneli’s international style has shaped this edition.Read more
Shoe Fashion Trends Autumn/ Winter 2015/16
Classic, uncomplicated looks with a subtle twist
Simple geometric forms, an uncomplicated, more understated everyday look and androgynous-influenced styles are defining the clothing silhouettes for the autumn/winter 2015/16 season. Grey, black, midnight blue, brown, aubergine and dark green tones are the dominating colours. Accents are being set by delicate, and sometimes also vibrant raspberry tones and pastel nuances. Glittery, silver-coloured or metallic elements as well as hologram effects offer highlights.