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Opposites attract in spring/summer

Enjoying the sunshine with the family by day, going clubbing with the girls at night – DEICHMANN’s Spring/Summer Collection is as full of contrasts as the season itself. Chunky sneakers meet pastel sandalettes; natural wood-look clogs and raffia mules contrast with sexy metallic heels. Great new heels, square toes, transparency, mega-platforms, colour and joie de vivre everywhere – bring on the spring and summer!

Power colours

When the world feels grey now and again, fashion brings in an overload of colour and positivity: happy pastels, dazzling power colours and shimmering sunset metallics. Styles in delicate rose pink, lemon yellow, mint or lavender shades, glowing bright pink, orange, green, calm blue, fuchsia or luxurious gold bubble over with high spirits with every step – guaranteed to be infectious.

Models in soft cream, beige, sand or off-white are less dominant but more elegant for that, and popular vanilla shades are a classy, charming way to round off a summer outfit.
Sneakers: a never-ending love story

A must-have this sneaker season: Colours from soft to expressive, striking coloured chunky soles plus styles in a cool basketball, retro or vintage tennis look. Good vibes only: Art paintings with floral details, playful love texts, tiny hearts or coloured hippie beads spread a bit of love across the world with every step.

Chunky sandals

… But we can do more! Chunky sandals show the tougher side of the Collection. Models in black, delicate monochrome creams or striking colours are totally eye-catching and get the maximum style out of every outfit. The special look comes off best in contrast with delicate fabrics and feminine designs.

Our kind of accessories

Buckles, crystals, extravagant chains in gold, black or silver: We wear the most beautiful pieces of jewellery where they can be seen easily – on our feet! Stylish loafers with chunky soles, glitter wedges, elegant mules, exciting chunky sandals or feminine heels – these gorgeous ornaments turn every outfit into something very special.

Playful details run through the entire collection: Braiding, knots, transparent sections recalling the Noughties, wood-look styles or delicate straps. For those special moments: translucent heels in a shimmery Cinderella look. And above all – futuristic-looking heels are one of the highlights of the season!

The new It Bags

There’s just as much variety in bags as we enter the spring and summer. Spacious shoppers or stylish mini-bags, natural ethnic looks versus elegant brand-look monogrammed bags – they all reflect the fashion trends: springtime pastel shades, details such as braiding, power colours and shimmering metallics.

The cherry on top: Carefully matched accessories such as bright caps, bucket hats, visors or straw hats round off the spring/summer look. The last of these are given a style update this season and now feature bold chain details.

Men’s style

This season, the focus is on cool fashion sneakers. Alongside muted shades, models look stylishly summery in an all-white design with striking soles and colour combinations. Light slip-ons, trekking sandals and mules go best with the relaxed leisure look. The latest lace-ups are guaranteed eye-catching at the next party or in the office, with crocodile and patent details alongside the classics.
Cool girls, cool boys

The best thing for kids is to look like the grown-ups – and DEICHMANN’s new collection makes their dream come true. One trend is definitely in the spotlight for kids too: Colour, colour and more colour. Delicate pastel highlights and head-turning details in loud pink, orange, green or lilac suit kids’ taste best. We create cute mini-me looks with boots, sneakers, loafers and sandals. For girls, there are also rainbow designs, star and flower patches and a playful hippie look. For boys, details in neon colours pep up restrained blue, beige or black.

Agency contact
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Public Relations
Laura Puchta / Hanna Meier
Tel.: +49 (0) 89 255 555 413

Company contact
Fashion & Product PR
Laura Ziesman
Tel.. +49 (0)201 8676 412

DEICHMANN SE, which is headquartered in Essen, Germany, was founded in 1913 and is still a wholly owned family company. It is the European footwear retail market leader and active in 31 countries worldwide. The company has over 42,000 employees and operates more than 4,300 stores, as well as 40 online shops. In addition to the stores operated under the DEICHMANN name the company owns the MyShoes chain, is represented in Switzerland by Dosenbach, Ochsner Shoes and Ochsner Sport, in the Netherlands and Belgium by vanHaren and by Rack Room Shoes and Off Broadway in the USA. It also owns the SNIPES Group with stores and online shops in Europe and the USA.