16. February 2023. Over one million euros for further emergency aid from the DEICHMANN Foundation
for people in need in the earthquake region.

The grief, suffering and destruction are great. After the devastating earthquakes in Turkey and Syria a week ago, the DEICHMANN Foundation has expanded its emergency aid activities in the earthquake zone. With more than one million euros, it supports established aid organisations in their humanitarian work, half in Turkey and half in northern Syria.

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9. February 2023. Valentine’s Day?
Just a normal day at DEICHMANN

New social media campaign offers a cheeky new take on the day of lovers
Opinions are divided about Valentine’s Day. Team Romance has little hearts in its eyes on Valentine’s Day and dreams of red roses and declarations of undying love, while for others, 14 February is just another day. The fact is: Not everyone is happily in love, celebrating Valentine’s Day as if there were no tomorrow.

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19. January 2023. DEICHMANN is Top Employer 2023

DEICHMANN is Top Employer 2023

A strong award: We are happy to announce that DEICHMANN is recognised as a Top Employer 2023 in Germany. In an extensive certification process, the independent Top Employers Institute examined the DEICHMANN headquarters based on the information of a HR Best Practices Survey.

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21. November 2022. DEICHMANN demonstrates –
how to sell (affordable) shoes online

Europe’s biggest shoe retail company is launching a Black Week social media campaign

“That’s my generation,” explained 17-year-old Moritz Schuhmacher. “Generation web shop.” He’s the young man featured in DEICHMANN’s current social media clip showing followers how to avoid spending too much when buying their new favourite shoes. How can they do that in a modern way, both online and offline, at Europe’s biggest shoe retailer? Moritz provides a tongue-in-cheek glimpse behind the scenes to explain – including some smile moments. The new DEICHMANN Black Week social media campaign started on Sunday, 20 November.

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27. October 2022. There’s something for everyone at DEICHMANN: a spooky Halloween commercial
new social media campaign for Europe’s biggest shoe retail company

From tasty pumpkin soup to ghosts and ghouls: Halloween is a phenomenon that never fails to fascinate. DEICHMANN is taking advantage of All Hallows’ Eve for the first time to launch a spooky-themed social media commercial on Thursday 27 October. The short video includes a host of hilarious surprises for the community, especially fans of the Addams Family and the new series, Wednesday.

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1. April 2022. Shoe fashions S/S 2022
Collection highlights at DEICHMANN

Ready for Life and Ready to Show It

Ladies’ Trends: Synthetic and Leather

On-trend trekking and combat sandals for a fashion date with girl friends. Relaxed family trips in new stylish sneakers or lovingly detailed summer wedges, slides and sandals, where the beach promenades are ours to enjoy. Finally, it’s time to get out, meet our favourite people and enjoy the spring and summer. We’re ready for life and ready to show it!

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23. March 2022.
FOR YOU
the DEICHMANN umbrella brand campaign is about the journey of life

ESSEN, 22 March 2022. The core message of Europe’s biggest shoe retail company’s current campaign is concisely communicated in carefree images: DEICHMANN has the perfect shoe for every moment in life. In the new spring/summer campaign entitled FOR YOU the market leader showcases its comprehensive portfolio of lifestyle and performance shoes, sneakers, sandals and slides for the warm season.

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14. March 2022. DEICHMANN helps orphans from Ukraine

We are following the war in Ukraine with great concern. Few would have thought it possible for there to be another war on European soil in the 21st century. Everything must be done to save human lives. Hostilities must cease as soon as possible. It is impossible to foresee the full economic consequences at this point in time.

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