12. October 2018. DEICHMANN SE paves the way for further international expansion
Shoe retailer enters into partnership with retail giant AZADEA Group on fur-ther development in the MENA region; first DEICHMANN franchise business opens in Dubai in 2019

Essen, 12. October 2018 – DEICHMANN SE is continuing its international growth on a new scale. The company plans to enter the market in the MENA region (Middle East & North Africa) in the next few years. In this spirit, the shoe retailer has entered into a long-term partnership with AZADEA Group. A premier lifestyle retail company that has been operating across the MENA for the past 40 years and currently operates over 50 leading interna-tional franchise concepts in fashion & accessories, food & beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. The opening of the first store on the Arabian Peninsula under the DEICHMANN brand is scheduled for 2019 in Dubai.

“We are aiming for further growth and keen to open up new markets. Having opened stores in France and Belgium last year, we are now represented in al-most every country in Europe. So it is time for us to develop further growth mar-kets,” says Heinrich Deichmann, Chairman of the Board of Directors of DEICHMANN SE. “We believe that there is huge potential for our concept of ‘high-quality fashion shoes at an affordable price’ in this region.”

DEICHMANN SE is the largest shoe retailer in Europe and now present in 26 countries worldwide. In the 2017 financial year, the Group sold more than 176 million pairs of shoes internationally in around 4,000 stores and 36 online shops.

DEICHMANN is striking a new path with the expansion now planned: for the first time in its more than 100-year history, the company will be working with a fran-chise partner. “In the AZADEA Group, we are pleased to have found a partner with many years of experience in using the franchise model and at the same time with proven expertise in the fashion sector as well as in the Arabian and North African regions. We see it as a major advantage to be entering a new region closely aligned with a local partner,” says Heinrich Deichmann. “Together with our partner Azadea Group, we first want to gain initial experience in the region, on which the timing of further developments will depend,” he adds.

“We are proud to announce our partnership with DEICHMANN and are excited about introducing an international shoe concept to the Middle East”. Stated Said G. Daher, Chief Executive Officer at AZADEA Group. He adds: “The addi-tion of DEICHMANN SE to our portfolio comes to anchor once again our longstanding promise of continuously offering our customers nothing less than a great shopping experience for the whole family.”

Further information and contact:
Corporate Communications, Ulrich Effing/Sonja Schröder-Galla
Tel: 0201/8676 – 960 or – 962
ulrich_effing@deichmann.com, sonja_schroeder-galla@deichmann.com

DEICHMANN SE, headquartered in Essen (Germany), was founded in 1913 and is whol-ly owned by the founding family. The company is the market leader in European shoe retailing and employs over 39,000 persons worldwide. Under the DEICHMANN brand it operates branches in Germany, Bosnia-Herzegovina, Bulgaria, Denmark, France, Great Britain, Italy, Croatia, Lithuania, Austria, Poland, Portugal, Romania, Russia, Sweden, Serbia, Slovakia, Slovenia, Spain, the Czech Republic, Turkey and Hungary. The Group is also represented in Switzerland (Dosenbach/Ochsner Shoes/Ochsner Sport), the Netherlands and Belgium (vanHaren) and the USA (Rack Room Shoes/Off Broadway). In Germany, Roland SE also forms part of the group. Through MyShoes SE, the com-pany is present in Germany, Austria and Switzerland. The company also owns the Snipes Group with branches in Germany, Austria, Switzerland, the Netherlands, Bel-gium, Spain and Italy.

The AZADEA Group is a leading lifestyle and fashion-focused retailer which holds and operates more than 50 major international franchises in the Middle East and Africa. With over 12,000 employees, its own branches in the respective markets and a comprehen-sive infrastructure, the company operates more than 650 stores. Founded in 1978, the AZADEA Group has developed an extensive network of retail stores and today repre-sents leading international brands in fashion and accessories, food and beverages, fur-nishings, sporting goods, multimedia, beauty and cosmetics. The AZADEA Group oper-ates in 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and the United Arab Emirates.

14. March 2018. DEICHMANN Group turnover increases by 5.9 per cent to 5.8 billion euros in 2017

Continuing on the road to success with omnichannel: “The best of both worlds”;
Like-for-like sales growth of 2.8 per cent;
Successful market launch in France and Belgium

Over 176 million pairs of shoes sold worldwide / Record-level of investments planned for 2018 / Continued focus on omnichannel strategy

ESSEN, March 2018. In 2017, the DEICHMANN Group sold 176.6 million pairs of shoes in its stores and online shops worldwide – over three million pairs more than in the previous year. In 25 European countries and in the USA, the group generated a gross turnover of 5.8 billion euros (net: 5 billion euros) in the past financial year – the highest in a company history spanning more than 100 years. The currency-adjusted turnover increase was 5.9 per cent. And the company was also able to generate like-for-like sales growth of 2.8 per cent. At the end of 2017, Europe’s largest shoe retailer was running a total of 3,989 branches and 36 online shops, employing a staff of 39,564. In 2017 the group successfully entered the market in another two countries: France and Belgium. For the current year, DEICHMANN is planning record-high investments: 245 million euros are being invested in the international infrastructure and further digitalisation, 102 million of which in Germany alone.

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15. March 2017. DEICHMANN Group continues its offensive in store and online after a successful year / Test run with omni-channel branches

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Growth once again in 2016, bucking the industry trend / Plan to enter the French and Belgian market in 2017 / 262 new stores to open worldwide / Start of the Ellie Goulding Collection in London

ESSEN, 15 March 2017. The DEICHMANN Group recorded gross sales of €5.6 billion (€4.8 billion net) in the past financial year in 23 European countries and the USA, reaching the highest level of sales in the company’s history of over 100 years. The increase in sales revenues after adjustment for exchange rate effects is thus 5.6 percent. In 2016, the corporate group sold around 173 million pairs of shoes in its stores and online shops, which is about a million more pairs than in the previous year. At the end of 2016, Europe’s largest shoe retailer operated a total of 3,857 branches worldwide and employed a workforce of around 38,252 people. This means that the company created almost 1,000 new jobs in 2016. In the current year, DEICHMANN will invest some €232 million in the international infrastructure. In Germany, the corporate group grew clearly, bucking the industry trend, and will be investing around €92 million in 2017.

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1. March 2017. Ellie Goulding and DEICHMANN present their first joint shoe collection in London

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ESSEN/LONDON, 1 March 2017. Europe’s biggest shoe retailer, DEICHMANN, and British singer Ellie Goulding invited guests to London last night for the exclusive presentation of their first joint shoe collection. In the trendy MC Motors venue, a selected group of international journalists, bloggers and VIPs were shown the new “Ellie Goulding for DEICHMANN” collection in a fashion show, and were also able to take part in a live acoustic performance by the star singer-songwriter.

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23. February 2017. Rock your Look!

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Ellie Goulding presents her Star Collection exclusively at DEICHMANN

ESSEN. The British singer Ellie Goulding is one of the few stars to compose their own songs and also perform perfectly on instruments such as guitar, drums and keyboard. She raced to the top of the charts with her contribution to the soundtrack of the blockbuster “50 Shades of Grey” and has been one of the most successful British solo artists in the past decade. With the Star Collection, her first shoe collection, in association with Europe’s largest shoe retailer DEICHMANN, she will also be rocking the shoe world from 1 March 2017.

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17. February 2017. Shoe Trends S/S 2017

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Even if it doesn’t feel like it, next summer is never very far away. And of course DEICHMANN is always ahead of the crowd in knowing which shoes we’ll be wearing in the coming season.

This time it will be comfortable wedges, summery espadrilles, light-as-a-feather sneakers or boho-style sandals. And on cooler days, we’ll be playing it safe with ankle boots in a suede-look or with floral prints. Whether with jeans or a summer dress, you’ll always look the part in this combination.

Metallic and glitter appliqués for sneakers and espadrilles will continue to be a big trend. Thick soles are also still very much in and they’re not only comfortable to walk on, but are also upping the style factor. Block heels, elegant stilettos and denim-look models are additional highlights to look forward to. Unusual add-ons like pom-poms or tassels, soft upper materials, prints and jute and woven looks impart an individual touch.

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30. September 2016. DEICHMANN-Group acquires Buffalo Boots


Essen/Hochheim 30 September 2016. On 29 September 2016, the founder of Buffalo Boots GmbH, Mick Conradi, and the DEICHMANN group signed a purchase agreement for the acquisition of Buffalo. It is still subject to approval by the antitrust authorities. The purchase price was not disclosed.

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Essen, 18. January 2016. Shoe Trends S/S 2016

Schuhmodetrends Frühjahr/Sommer 2016 Vorschau

More volume, easy chic and boho style

The fashion of spring and summer 2016 will be predominantly light and bright, and sporty styles will continue to play an important role. Flowing fabrics with more volume are representing easy chic while floral and tropical prints reference the ethno and festival look of autumn. Jumpsuits and maxi dresses in seventies style are taking the fashion world by storm. As well as delicate pastel tones, nude and beige, brilliant white is setting the tone and vibrant orange, mustard yellow, pink and cognac are just as popular. The star of the season is vivid royal blue.

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Hamburg, 31. August 2015. International street styles by Hanneli Mustaparta

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Limited collection for autumn/winter 2015/16

With the new online collection, “Edited by Hanneli Mustaparta”, Deichmann is conjuring up international metropolitan flair for shoe wardrobes everywhere. The reason: The New York-based, Norwegian style influencer Hanneli Mustaparta is now bringing a limited edition onto the market together with Europe’s largest footwear retailer. Footwear fans won’t have to wait very long: The ten hip models from the “Collection Edited by Hanneli Mustaparta” will be available from the 15th of September 2015, exclusively in Deichmann’s online shop (www.deichmann.com). From casual and cool or sporty and playful to elegantly feminine – Hanneli’s international style has shaped this edition.

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