Deichmann feels supporting social projects and helping people in need are an integral part of its identity. Through the aid organisation wortundtat, for example, the company has been supporting people in the poorest regions of the world since 1977. In addition, however, the Deichmann Group also assists projects in the countries in which it operates commercially.
Shoes that fit
When school starts in the USA, the "Shoes that fit" campaign also gets going. RACK ROOM SHOES has been supporting this cause for many years. This year, the DEICHMANN subsidiary has been able to help the campaign by raising a record sum of over a million dollars. Customers donated over 655,000 dollars in the branches and online, and RACK ROOM SHOES added a little bit more to this, taking the final total to a level that had never been reached before. The money is then distributed to the schools in the neighbourhood. They then find the classes and the children from poorer families that cannot afford any new shoes. With the donation, "Shoes that fit" is able to give them new shoes so that the children can start the new school year well equipped – in "shoes that fit".