Women
Spring/summer will be full of colour and variety!
The new season’s collection is all about contrasts: chunky sneakers meet sling-back court shoes and raffia-look wedges meet neon flip-flops.
Vibrant colours, as well as neon and glitter appliqués in combination with natural materials like cork and raffia, add a summery touch and can be found adorning sneakers, sandals, court shoes and many other DEICHMANN shoe models this season. And shimmering highlights sparkle like the sun’s rays!
Sneaker love
Sneakers never go out of fashion and are the ultimate in casual footwear. And the trend for chunky sneaker styles is continuing this summer. With their robust soles, striking colours and impressive material mix, they remain a must-have for all fashionistas in the coming season. Intricate piping gives the collection an individual look. In addition to chunky styles, the extremely lightweight and flexible knit sneakers in classy black or bright yellow really catch the eye.
Cool and stylish: Ankle boots
The coming season will also see a continuation of the utility trend: chunky combat boots add the perfect finishing touch to a trendy outfit. In contrast, hip cowboy boots in soft pastel tones are heralding the start of spring.
Take a walk on the wild side with leopard and snake prints – lace-up boots with animal prints are riding high in the fashion stakes this summer. Teamed with short skater dresses, they are an essential look this season, especially in mustard-yellow with animal print appliqués.
Light summer soles
Timeless classics like loafers and espadrilles look great with playful dresses or shorts. Light, airy and comfortable, they add the perfect finishing touch to any summer outfit. Pointed-toe loafers are a key new look this season. And when it comes to espadrilles, stripes are the go-to trend.
Summery flats: Sandals, flip-flops & mules
There’s no getting around colour and glitter this summer! Sandals in summery colours are very much on trend right now. Styled with jeans, this look is perfect for a relaxing spring day. Glitter, ankle straps and elaborate braiding round off the models.
Comfortable flip-flops in metal tones and with glitter or raffia details are a shoe cupboard staple this season. In shimmering green or gleaming white, they are getting us in the holiday mood, while glitter and rhinestones are coming into play for more elegant occasions.
Wedges with cork-look heels and straps embellished with sparkling rhinestones are underlining the feminine look in summer. These all-rounders can be paired with skirts, summer dresses, jeans and T-shirts or evening dresses.
Mules are either classic in black or hip in trendy colours like yellow, pink or brown and look fantastic with jeans. Playful details like silk-look bows are attracting all the right attention.
Fashionable highlights: Court shoes and high-heeled sandals
Court shoes give every look an air of elegance and are perfect for those endless balmy nights of summer. Attracting all the right attention are fashionable square-shaped court shoes and pointed sling-back kitten heels.
Whether worn with a dress or with casual looks, high-heeled sandals are sure to turn heads! With a wide colour palette and embellishments like glitter, they will glam up any outfit. They really stand out in vibrant, eye-popping colours like red, purple, fuchsia, yellow, or can also look incredibly sleek in black.
5th Avenue: High-quality and comfortable
The exclusive 5th Avenue line is synonymous with high quality and maximum comfort. In the spring/summer 2020 collection, the focus is on soft, high-quality materials. Sandals and ballerina flats are perfect for styling with a summer dress or jeans.
And the classic favourite, the loafer, is back again this season. The colour palette includes soft pastel tones like light blue and pink. Details like raffia, cork and straps round off the styles.
Casual companions: Accessories
Whether big or small, the must-have trend accessories this summer are multifunctional bags, either made from raffia, in neon or as a sporty variation, that can be combined in a multitude of ways.
Casual summer hat trends include caps in light and cheerful colours and with eye-catching neon appliqués.
Woodstock reloaded: hippie accessories are not only stylish, but also practical and perfect for the upcoming festival season – and an on-trend straw hat is a necessity on a hot summer’s day!
Men
Comfortable boat shoes are back again this season as a classic must-have for both work and leisure.
And slip-ons, whether in plain black or trendy with cork and raffia-look details, are also ideal options when the temperatures rise.
For a cool look, men can opt for a variety of sneaker models made from highly fashionable knitted materials. Striking neon details accentuate the styles.
Loafers and lace-ups have become absolute must-haves and decorative details like buckles and ties make them modern everyday all-rounders. Classic models stand out with their clear-cut shapes and high-quality materials.
Children
Kids will also love the variety of fashionable, colourful combos. Shoes with glitter and exciting appliqués with real attention to detail will put a smile on any child’s face!From sneakers with cool embellishments to rubber boots with imaginative prints, down to brightly coloured kid’s sandals, the latest collection offers a wide choice of different designs for young girls and boys. Perfect for playing outside in the sunshine or stepping out in style with mum or dad.
Media contact
we love pr
Public Relations
Katharina Wimmer
Tel.: +49 (0) 89 961 602 000
katharina.wimmer@welovepr.de
Company contact
DEICHMANN SE
Mode- und Produkt-PR
Katharina Martin
Tel.: +49 (0) 201 8676 964
katharina_martin@deichmann.com
DEICHMANN SE, which has its headquarters in Essen, Germany, was founded in 1913 and is still 100% owned by the founding family. The company is a market leader in the European retail shoe trade and employs over 39,000 people worldwide. Branches are operated under the name of DEICHMANN in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, France, Hungary, Italy, Lithuania, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. The group is also represented in Switzerland (Dosenbach/Ochsner/Ochsner Sport), the Netherlands and Belgium (vanHaren) and the USA (Rack Room Shoes/Off Broadway). In Germany, Roland SE is also part of the group. DEICHMANN is represented in Germany, Austria and Switzerland with MyShoes SE. The company also owns the Snipes Group with branches in Germany, Austria, Switzerland, the Netherlands, Belgium, Spain and Italy.