Our growth

Continuous growth and independence

An important part of DEICHMANN’s company history is growth under its own steam without stock market launch and external capital. 2017 was no exception as the family-owned company continued its strong performance: DEICHMANN sold 176 million pairs of shoes in 3,989 branches worldwide.

DEICHMANN employs 39,564 members of staff in Germany, 24 further European countries and in the USA.


15,977 employees spread over approximately 1,463 branches (as of 31/12/2017), the company’s administration as well as several central warehouses dedicated to distributing shoes are currently working for DEICHMANN SE in Germany. In 2018 DEICHMANN will recruit around 440 new employees in Germany. Business in Germany, which in 2017 rose from EUR 2.2 billion to EUR 2.3 billion, amounts to 40 percent of the Group’s turnover. In 2017, the DEICHMANN Group in Germany sold about 74.2 million pairs of shoes.

United Kingdom

The very first Deichmann branch in the UK was opened in 2001 and the total figure of UK Deichmann branches now stands at just under 100 (as of 31/12/2017). The Deichmann Group has applied its successful concept of fashionable, quality shoes at excellent prices combined with friendly service to its stores for the UK market and is growing year upon year.

The UK range is individually adapted to UK market conditions, taking country specific trends into account.

Expansion plans

Further expansion projects have been scheduled: in Germany alone, the company expects to open 33 new branches in 2018. Worldwide DEICHMANN SE will open 208 new retail premises.