Our growth

Continuous growth and independence

An important part of DEICHMANN’s company history is growth under its own steam without stock market launch and external capital. 2019 was no exception as the family-owned company continued its strong performance: DEICHMANN sold 183 million pairs of shoes in 4,205 branches worldwide and generated a turnover of 6.5 billion EUR.

DEICHMANN employs 42,962 members of staff in Germany, 26 further European countries, China, the USA and in Dubai.


16,048 employees spread over approximately 1,423 branches (as of 31/12/2019), the company’s headquarters as well as several central warehouses dedicated to distributing shoes are currently working for DEICHMANN SE in Germany. In 2020 DEICHMANN will recruit around 480 new employees in Germany. In 2019 DEICHMANN generated a turnover of 2.4 billion EUR and sold about 74.3 million pairs of shoes in Germany.

United Kingdom

The very first Deichmann branch in the UK was opened in 2001 and the total figure of UK Deichmann branches now stands at 109 (as of 31/12/2019) with flagship stores in Westfield London and Stratford City. The Deichmann Group has applied its successful concept of fashionable, quality shoes at excellent prices combined with friendly service to its stores for the UK market and is growing year upon year.

The UK range is individually adapted to UK market conditions, taking country specific trends into account.

Expansion plans

For 2020, the group is planning on opening 237 new stores worldwide and modernising 257.