Continuous growth and independence
An important part of DEICHMANN’s company history is growth under its own steam without stock market launch and external capital. 2015 was no exception as the family-owned company continued its strong performance: DEICHMANN sold 172,3 million pairs of shoes in 3,710 branches worldwide. This is an increase of five million pairs or 3 percent compared to the previous year.
DEICHMANN employs around 37,300 members of staff in Germany, 22 further European countries and in the USA.
Around 15,500 employees spread over approximately 1,390 branches (as of 31/12/2015), the company’s administration as well as several central warehouses dedicated to distributing shoes are currently working for DEICHMANN SE in Germany. In 2016 DEICHMANN will recruit around 210 new employees in Germany. Business in Germany, which in 2015 rose from EUR 2.02 billion to EUR 2.1 billion, amounts to 41 percent of the Group’s turnover. In 2015, the DEICHMANN Group in Germany sold about 74.5 million pairs of shoes.
The very first Deichmann branch in the UK was opened in 2001 and the total figure of UK Deichmann branches now stands at nearly 90. The Deichmann Group has applied its successful concept of fashionable, quality shoes at excellent prices combined with friendly service to its stores for the UK market and is growing year upon year.
The UK range is individually adapted to UK market conditions, taking country specific trends into account.
Further expansion projects have been scheduled: in Germany alone, the company expects to open 72 new branches in 2016. Worldwide DEICHMANN SE will open 168 new retail premises.