DEICHMANN is using the World Cup as a catalyst for growth:

how the ‘adidas World Cup 2026’ campaign brings together retail, creators and POS

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DEICHMANN in action:

Ekaterina Leonova takes on the patronage of ‘Germany’s Fittest Primary School’

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Made for the Spotlight:

DEICHMANN and adidas present the new Spring/Summer 2026 collection featuring Thomas Müller and Laura Wontorra

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“Top-quality products at the best price”:

DEICHMANN launches a social-first campaign featuring four popular creators in a neighbourhood comedy style

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Reliability that lasts –

with ‘Good to know’, DEICHMANN shows what really matters in turbulent times.

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F.l.t.r.: Michael Gerling (Managing Director, EHI), Michael Kluge (Specialist Sales & Process Operations at DEICHMANN SE) and Kathrin Schmidt (Head of Visual Merchandising at DEICHMANN SE)

Reta Awards 2026:

DEICHMANN honoured for ‘Employee Empowerment’

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Spring/Summer 2026

DEICHMANN presents next season’s fashion trends

Puma meets Zarrella at DEICHMANN

Jana Ina and Giovanni capture the spirit of spring in the MADE FOR JOY campaign

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Shopfitting Concept: Strong Brands and Contemporary Service

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