It has to be something to celebrate: Deichmann has really come up with a few things for its 100th birthday. And of course, the fashion bloggers weren’t going to be left out either. So in its anniversary year, Deichmann invited selected bloggers to an event in the D-Loft in Berlin. They were able, for example, to have themselves professionally photographed freshly styled, or to watch a jewellery designer at work. In a giant walk-in shoe cupboard, they viewed the latest models from the upcoming collection, which then also appeared immediately in their blogs. The star guest was the internationally famous blogger Andy Torres, who was born in Mexico and currently lives in Amsterdam (to see her blog, go to: stylescrapbook.com). All the bloggers were totally captivated, immediately posted photos or videos that they had taken of the event in the Loft, and thus kept the fashion community in touch.
You’ll find impressions of the blogger event here.