Our growth

Continuous growth and independence

An important part of DEICHMANN’s company history is growth under its own steam without stock market launch and external capital. 2019 was no exception as the family-owned company continued its strong performance: DEICHMANN sold 183 million pairs of shoes in 4,205 branches worldwide.

DEICHMANN employs around 42,962 members of staff in Germany, 26 further European countries, China, the USA and in Dubai.


16,048 employees spread over approximately 1,423 branches (as at 31.12.2019), the company’s administration as well as several central warehouses dedicated to distributing shoes are currently working for DEICHMANN SE in Germany. In 2020 DEICHMANN will recruit around 480 new employees in Germany. Business in Germany was roughly at the previous year’s level, as was the turnover of 2.4 billion euros.

In 2019, the DEICHMANN Group in Germany sold about 74,3 million pairs of shoes.

Expansion plans

For 2020, the group is planning on opening 237 new stores worldwide and modernising 257.