Our growth

Continuous growth and independence

An important part of DEICHMANN’s company history is growth under its own steam without stock market launch and external capital. 2017 was no exception as the family-owned company continued its strong performance: DEICHMANN sold 176 million pairs of shoes in 3.989 branches worldwide.

DEICHMANN employs around 39.564 members of staff in Germany, 24 further European countries and in the USA.


15.977 employees spread over approximately 1.463 branches (as at 31.12.2017), the company’s administration as well as several central warehouses dedicated to distributing shoes are currently working for DEICHMANN SE in Germany. In 2018 DEICHMANN will recruit around 440 new employees in Germany. Business in Germany, which in 2017 rose from EUR 2.2 billion to EUR 2.3 billion, amounts to 40 percent of the Group’s turnover.

In 2017, the DEICHMANN Group in Germany sold about 74,2 million pairs of shoes.

Expansion plans

Further expansion projects have been scheduled: in Germany alone, the company expects to open 33 new branches in 2018. Worldwide DEICHMANN SE will open 270 new retail premises.