Our growth

Continuous growth and independence

An important part of DEICHMANN’s company history is growth under its own steam without stock market launch and external capital. 2018 was no exception as the family-owned company continued its strong performance: DEICHMANN sold 178 million pairs of shoes in 4,053 branches worldwide.

DEICHMANN employs around 40,698 members of staff in Germany, 24 further European countries and in the USA.


16,271 employees spread over approximately 1,461 branches (as at 31.12.2018), the company’s administration as well as several central warehouses dedicated to distributing shoes are currently working for DEICHMANN SE in Germany. In 2019 DEICHMANN will recruit around 400 new employees in Germany. Business in Germany was roughly at the previous year’s level, as was the turnover of 2.3 billion euros.

In 2018, the DEICHMANN Group in Germany sold about 73,4 million pairs of shoes.

Expansion plans

Further expansion projects have been scheduled: in Germany alone, the company expects to open 30 new branches in 2019. Worldwide DEICHMANN SE will open 229 new retail premises.