Essen, March 2019. British singer-songwriter, Rita Ora, will be teaming up with German footwear retailer, DEICHMANN, to become the face of their new Autumn / Winter collection.
With Rita’s handpicked designs, the collection is destined to be youthful, di-verse, iconic and accessible. DEICHMANN’s design team have curated a collec-tion that is a genuine reflection of Rita’s creativity and distinctive sense of style.
The “Rita Ora for DEICHMANN” collection will be available in selected city stores in Germany, online and a number of European countries as from August 2019.
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Katharina Wimmer Tel.: +49 (0) 89 961 602 000
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Theresa Lambeck Tel.: +49 (0) 89 961 602 013
DEICHMANN SE, which has its headquarters in Essen, Germany, was founded in 1913 and is still 100% owned by the founding family. The group of companies is a market leader in the European shoe retail trade. Running over 4,000 stores and 40 online shops worldwide, it employs a staff of over 40,000 people. Branches are operated under the name of DEICHMANN in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, France, Hungary, Italy, Lith-uania, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. The group is also represented in Switzerland (Dosenbach/Ochsner Shoes/Ochsner Sport), the Netherlands and Belgium (vanHaren) and the USA (Rack Room Shoes/Off Broadway). In Germany, Roland SE is also part of the group. DEICHMANN is represent-ed in Germany, Austria, Switzerland and Poland with MyShoes SE. The company also owns the SNIPES Group with branches in Germany, Austria, Switzerland, France, the Netherlands, Belgium, Spain, Portugal and Italy. For 2019, plans are also being made to enter the Estonian and Latvian markets with the DEICHMANN concept. DEICHMANN stores will soon be opened in Dubai with a franchise partner and the company will also offer a selection of shoes in China via the online plat-form T-Mall Global.