More volume, easy chic and boho style
The fashion of spring and summer 2016 will be predominantly light and bright, and sporty styles will continue to play an important role. Flowing fabrics with more volume are representing easy chic while floral and tropical prints reference the ethno and festival look of autumn. Jumpsuits and maxi dresses in seventies style are taking the fashion world by storm. As well as delicate pastel tones, nude and beige, brilliant white is setting the tone and vibrant orange, mustard yellow, pink and cognac are just as popular. The star of the season is vivid royal blue.
Stroll into summer on lightweight white soles
Permanent footwear favourites are first-class sneakers and dandy-style models with lightweight materials and different colour mixes. Floral prints, perforated patterning and canvas materials emphasise their fresh summery flair. With the brand new bright and lightweight soles, they look very feminine. The minimalist version of the thick briquette soles is smooth and pure white – the perfect styling partner for the new wide trouser styles. Thick soles with shark tooth profiles, black-and-white combos, coloured stripes and layers of material combinations with cork or hemp offer a more sophisticated look.
The thick sole in countless variations runs through the entire palette of this season’s shoes: it is also making an appearance on sandals, mules, booties, lace-ups and slip-ons.
Blocking is back
The block heels that were fashionable in the seventies are celebrating a comeback. They can be found on calf-high summer booties, peep-toes and classic sandals with criss-cross straps. But also high heel sandalettes and mules are being given a breath of fresh air with block heels.
The materials are taking on more of an understated look: as well as lightweight canvas, linen, smooth leather and velour, high-tech fabrics are also a trend. Appliqués are barely used. Perforated patterning, perforations and laser cuts add a light, airy feel.
Ethno style and festival look
Ankle to knee-high Roman and gladiator sandals, which have been causing a fashion sensation for a number of years, perfectly match the ethno and festival look. They are mostly flat and are tied at the front.
The hippie style is also expressed in sandalettes and ankle boots with fringing and clogs and sandals on wooden soles. Flat mules and flip-flops round off the ethno hype. They also feature metallic elements, small beadwork and chain embellishments. Espadrilles are simply a given this summer: striped, plain, adorned with sequins, with metallic finishes, lace trimming or floral prints. A summer fairytale for all those who prefer their footwear to be lightweight.
Laces are taking over all shoe models this season
The lace-up look is being given a new lease of life. Even ballerinas can be laced up this summer, not to mention high heels, sandalettes and boots. Just like with classic lace-up shoes, these models also have laces that can be tied loosely up to the ankles, or, in the case of gladiator sandals, up to the knee.
Non-stop sneaker hype
Sneakers are still absolute shoe cupboard staples. This season they are making a fashion statement with technical materials like mesh and neoprene as a style element. As far as the colours are concerned, the look is staying summery light and white on the one hand, while the sporty lace-ups are given a vibrant splash of colour on the other – in tones including pink, green, blue, red, metallic, beige and black.
Summer must-haves: sandals, flats, wedges and espadrilles
Very flat, lightweight sandals and sandalettes with ankle ties, T-straps or as thong sandals are simply a must in summer 2016. Opulence is not their thing; along with sparingly used appliqués, large buckles and fringing are used. Understated metallic finishes add a magical appeal.
Varied and brightly coloured: large shoppers and small bags
This season’s bags are orientated on the shoe styles: shoulder bags with long straps and a whole host of fringed bags are a nod to the ethno and hippie style. Offering a more elegant look are box-shaped messenger bags in pastel tones, with gold and silver buckles, perforations, floral prints and lace trims. But also popular are the many versions of small-format bags, either clutch-style party bags or bags with long straps that can also be comfortably carried over the shoulder. As well as pastel tones, vibrant colours like blue, pink, red and yellow are setting the tone.
Men’s shoes: casual styling for business and leisure
And the motto for the men is also light and airy. Moccasins, loafers and boat shoes made of canvas materials and soft fabrics are more fashionable than ever and ultra-comfortable to wear thanks to their lightness. Like for the ladies, casual and sporty styles have lightly coloured microcell soles, with and without shark tooth profile. Decorative stitching and piping in contrasting colours underline the young look.
Laid-back lace-ups are still firm favourites amongst the men: for this season as lightweight suede models in beige, grey, brown or even blue. When it comes to elegant footwear models, classic lace-ups in black and brown are the number one choice. Brogues and monks look very young and are also being spruced up with colour. As well as black and brown, blue and grey are also adding colour accents, and on the sportier models also red.
On hot summer days the fashionable gentleman will be opting for sandalettes, thong sandals and lightweight mules with wide criss-cross straps. Lightweight, bright soles, canvas and light textile materials underline the casual approach.
Little fashion feet
Laid-back and casual with a fashionable twist is the motto for the children’s shoes. The trend for hip sneaker variations for the girls and boys continues. In 2016 the fashionable yet child-oriented favourite looks for little feet feature fresh clear colours, material mixes and stylish details. Eye-catching slogans, contrasting stitching and light-coloured soles liven things up for the boys. And the girls’ sneakers are all about metallic effects, mille-fleur details and velour/smooth leather mixes.
In terms of the colour scheme, white/cobalt blue contrasts and grey and green are playing a role for the boys. Kiwi adds highlights here and there. On-trend colours for the girls are delicate ice cream colours like raspberry, mint and mauve. Additional important styles are retro sandals and ballerinas for the girls. Overall, the look is more minimal and sporty, and for the girls sometimes dreamy and poetic.
Agency contact:
we love pr
Fashion PR
Jérôme Heinzmann
Tel.: +49 (0) 89 961 602 013
jerome@welovepr.de
Company contact:
DEICHMANN SE
Fashion- und Product PR
Katharina Martin
Tel.: +49 (0)201 8676 964
katharina_martin@deichmann.com
DEICHMANN SE, which has its headquarters in Essen, Germany, was founded in 1913 and is still 100% owned by the founding family. The company is a market leader in the European retail shoe trade and employs over 36,000 people worldwide. Branches are operated under the name of DEICHMANN in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Hungary, Italy, Lithuania, Poland, Portugal, Rumania, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. In addition, the Group is represented in Switzerland (Dosenbach/Ochsner/Ochsner Sport), the Netherlands (vanHaren), the USA (Rack Room Shoes/Off Broadway) and Germany with Roland and MYSHOES.